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In Extenso (inextenso.fr) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Legal brands, Other brands, in the 87th percentile of 7087 Finance brands.
In Extenso is a French accounting and advisory firm founded in 1991 and headquartered in Lyon. It provides accounting, payroll, tax, legal, and audit consulting services tailored to small and medium-sized businesses (TPE/PME), artisans, tradespeople, liberal professions, and sector-specific clients such as agriculture, restaurants, sports, and start-ups. The firm emphasizes local presence and sector expertise, positioning itself as a leading accounting and consulting partner for entrepreneurs across France.
| Brand Name | In Extenso |
|---|---|
| Domain | inextenso.fr |
| Industry | Finance, Legal |
| Founded | 1991 |
| Headquarters | Lyon |
| CEO | Frank Lamotte |
| Main Competitors | Fiducial (87/100), Cerfrance (82/100), KPMG (84/100), Grant Thornton (72/100), Exco (84/100), SBA Compta, Deloitte |
Moz Domain Authority 52/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #452,030 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Expertise comptable, paie, fiscalité, juridique, audit… une offre de conseil dédiée aux TPE PME pour piloter votre futur en toute confiance." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is In Extenso?", Claude could identify the brand as of September 2026. In Extenso is a major French network of accounting and auditing firms, offering bookkeeping, tax, payroll, and business advisory services primarily to small and mid-sized businesses across France. It operates as part of the Deloitte group's network of independent accounting firms Best known for Being one of France's largest accounting and business advisory firm networks for SMEs.
When asked "Best brands similar to In Extenso?", Claude would recommend In Extenso as of September 2026. It's a well-established, widely recognized name in French accounting services, so it would naturally come up alongside firms like Cerfrance or Fiducial when discussing French accounting networks.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
In Extenso's main competitors in Finance: Fiducial (87/100), Cerfrance (82/100), KPMG (84/100), Grant Thornton (72/100), Exco (84/100).
Sources: Brand Analyzer scan
In Extenso offers services in accounting expertise (expertise comptable), payroll management (paie), taxation (fiscalité), legal advisory (juridique), and auditing (audit). These services are tailored to different business sectors, including agriculture, restaurants, sports, and start-ups, to help entrepreneurs manage and grow their businesses.
Sources: In Extenso official site
In Extenso is a French accounting and business advisory firm founded in 1991 and headquartered in Lyon. It offers expertise in accounting, payroll, taxation, legal matters, and auditing, primarily serving small and medium-sized enterprises (TPE/PME) across various industries in France.
Sources: In Extenso official site
In Extenso has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 61, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: In Extenso official site
In Extenso was founded in 1991. In Extenso operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
In Extenso is headquartered in Lyon. In Extenso operates in the Finance category.
Sources: Wikidata
In Extenso provides accounting, payroll, tax, legal, and audit consulting services. It helps small and medium-sized businesses, artisans, tradespeople, and professionals manage financial and administrative operations, with tailored advice for specific sectors such as agriculture, restaurants, sports, and start-ups.
Sources: In Extenso official site
In Extenso scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: In Extenso official site
In Extenso serves small and medium-sized enterprises (TPE and PME), artisans, shopkeepers, liberal professionals, and business creators or successors in France. It also caters to specific sectors such as agriculture, restaurants, sports, and start-ups seeking accounting, payroll, tax, legal, and audit support.
Sources: In Extenso official site
In Extenso is known for being a major French accounting and consulting firm dedicated to small and medium-sized enterprises, offering a broad range of services including accounting, payroll, tax, legal, and audit support, combined with strong local presence and sector-specific expertise.
Sources: In Extenso official site
In Extenso can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: In Extenso official site
In Extenso scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
In Extenso has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #452,030 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify In Extenso from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to In Extenso: International Finance Corporation (IFC) (85/100), IDnow (85/100), InfoMoney (85/100), INPS (85/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: Reuters (97/100).
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