Asia-Pacific Fishery Service Centre
INFOFISH (infofish.org) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, Government brands, Non-profit brands, in the 20th percentile of 11084 Food & Beverage brands.
INFOFISH is an intergovernmental organization headquartered in Kuala Lumpur, Malaysia, established in 1981 under the auspices of the Food and Agriculture Organization of the United Nations (FAO). It provides marketing information and technical advisory services for fishery and aquaculture products, primarily serving the Asia Pacific region and beyond. As a nonprofit entity hosted by Malaysia, INFOFISH supports government fisheries agencies, aquaculture producers, and seafood industry stakeholders through market intelligence, technical advice, and event management related to the fisheries sector.
| Brand Name | INFOFISH |
|---|---|
| Domain | infofish.org |
| Industry | Food & Beverage, Government |
| Founded | 1981 |
| Headquarters | Kuala Lumpur, Malaysia |
| Parent Company / Owner | Food and Agriculture Organization of the United Nations (FAO) |
| Main Competitors | EUROFISH (79/100), INFOPESCA (71/100), GLOBEFISH (93/100), WorldFish (78/100) |
Moz Domain Authority 34/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,252,707 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "INFOFISH is an Intergovernmental Organization set up by the Food and Agriculture Organization of the United Nations (FAO) to provide marketing information and technical advisory se…" (Meta description: 51 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on YouTube, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is INFOFISH?", Claude could identify the brand as of October 2026. INFOFISH is an intergovernmental organization based in Kuala Lumpur, Malaysia, that provides market information, technical advisory services, and trade promotion support for the fish and seafood industry, primarily in the Asia-Pacific region. Best known for Providing fisheries trade intelligence and market reports for the global seafood industry.
When asked "Best brands similar to INFOFISH?", Claude would recommend INFOFISH as of October 2026. It's a well-known source for seafood market data and trade statistics, so it would come up naturally in discussions about fisheries information services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INFOFISH's main competitors in Food & Beverage: EUROFISH (79/100), INFOPESCA (71/100), GLOBEFISH (93/100), WorldFish (78/100).
Sources: Brand Analyzer scan
INFOFISH is an intergovernmental organization established by the Food and Agriculture Organization of the United Nations (FAO) in 1981. It is headquartered in Kuala Lumpur, Malaysia, and is classified as a nonprofit organization that focuses on the fisheries and aquaculture sector.
Sources: INFOFISH official site
INFOFISH has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 12, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INFOFISH official site
INFOFISH was founded in 1981. INFOFISH operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
INFOFISH offers marketing information services, technical advisory services, and event management related to the fishery and aquaculture sector, tailored for stakeholders in the Asia Pacific region and beyond.
Sources: INFOFISH official site
INFOFISH provides marketing information and technical advisory services for fishery products, primarily in the Asia Pacific region and beyond. Its work supports government fisheries agencies and industry stakeholders with market intelligence and technical guidance related to fisheries and aquaculture.
Sources: INFOFISH official site
INFOFISH scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: INFOFISH official site
INFOFISH operates as an intergovernmental organization established by the FAO, a recognized United Nations agency, and has been hosted by Malaysia since 1981. This institutional backing and long operational history support its credibility as a source of fishery market information and technical advice.
Sources: INFOFISH official site
INFOFISH can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INFOFISH official site
INFOFISH is used by government fisheries agencies, aquaculture producers, seafood industry businesses, and other stakeholders involved in the fishery and aquaculture sectors across the Asia Pacific region.
Sources: INFOFISH official site
INFOFISH is known for being an intergovernmental authority on fishery market information and technical advisory services in the Asia Pacific region, having operated in this capacity since its founding in 1981 under FAO sponsorship.
Sources: INFOFISH official site
INFOFISH scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INFOFISH has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,252,707 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify INFOFISH from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INFOFISH: Il Poggiarello (69/100), Hutong (69/100), Isagenix (69/100), iShopIndian.com (69/100).
A step up - brands to learn from: Ziemann Holvrieka (71/100), Zaxby's (71/100).
Category leader: Target (97/100).
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