Infogram Brand Score: 96/100 - Iconic tier

Turn Data Into Interactive Stories

Infogram (infogram.com) scores 96 out of 100 on Brand Analyzer, placing it in the Iconic tier among SaaS brands, Marketing & Advertising brands, Technology brands, in the 100th percentile of 19516 SaaS brands.

AI Snapshot

Infogram (infogram.com) is a SaaS platform for creating interactive charts, maps, infographics, reports, and dashboards using AI-powered design tools. It targets marketers, educators, journalists, business professionals, and content creators who need to visualize data without design or coding expertise. Content can be shared or embedded across various platforms. According to available records, the company was founded in 1983 and is headquartered in Lyon, though these details appear inconsistent with its described function as a modern AI-powered data visualization tool.

Key facts about Infogram
Brand NameInfogram
Domaininfogram.com
IndustrySaaS, Marketing & Advertising
Founded1983
HeadquartersLyon
Main CompetitorsCanva (97/100), Piktochart (90/100), Visme (91/100), Venngage, Datawrapper (83/100), Tableau (94/100)

Evidence

Moz Domain Authority 85/100 vs category average 35 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #5,164 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

Infogram has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Create interactive charts, maps, infographics, reports and more. Share and embed anywhere. All AI powered from charts to infographics." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Nginx.

Social footprint: verified profiles on X (Twitter), YouTube, Facebook, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Infogram?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is Infogram?", Claude could identify the brand as of August 2026. Infogram is a data visualization and infographic-creation tool that lets users build charts, maps, reports, and infographics through a drag-and-drop web interface. It's aimed at marketers, journalists, and businesses who want to turn raw data into shareable visual content without Best known for Easy drag-and-drop creation of infographics and interactive charts/visualizations.

When asked "Best brands similar to Infogram?", Claude would recommend Infogram as of August 2026. It's a well-known, established tool in the data visualization space, often mentioned alongside Canva, Visme, and Piktochart for creating infographics.

People Also Ask About Infogram

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Infogram's main competitors?

Infogram's main competitors in SaaS: Canva (97/100), Piktochart (90/100), Visme (91/100), Datawrapper (83/100), Tableau (94/100).

Sources: Brand Analyzer scan

When was Infogram founded?

Infogram was founded in 1983. Infogram operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Infogram headquartered?

Infogram is headquartered in Lyon. Infogram operates in the SaaS category.

Sources: Wikidata

Does ChatGPT recommend Infogram?

Infogram scores 88/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Infogram official site

How can Infogram improve its AI discoverability?

Infogram can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Infogram official site

What products or services does Infogram offer?

Infogram offers tools for creating interactive charts, maps, infographics, reports, and dashboards, with AI-powered design features that allow content to be shared or embedded across various platforms.

Sources: Infogram official site

What does Infogram do?

Infogram provides tools to transform raw data into interactive visual content, including charts, maps, infographics, and dashboards. Users can design these visuals with AI assistance and share or embed them across websites and other platforms.

Sources: Infogram official site

Who uses Infogram?

Infogram is used by marketers, educators, journalists, business professionals, and content creators who need to visualize data through infographics, charts, reports, and dashboards.

Sources: Infogram official site

AI visibility

Infogram scores 71/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Infogram has a moderate AI-visibility profile at 71/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (88/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #5,164 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Infogram from memory (August 2026) - a sign these signals are paying off.

Visibility - 80/100

Trust - 44/100

Recommendation likelihood - 88/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Infogram: Imperva (96/100), HubSpot (96/100), LastPass (96/100), Linktree (96/100), Grammarly (96/100), New Relic (96/100).

Category leader: Hostinger (97/100).

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