Every Batch. Tested.
Informed Sport (informed-sport.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Healthcare brands, Manufacturing brands, in the 54th percentile of 7988 Sports & Fitness brands.
Informed Sport is a global quality assurance and certification program for sports supplements. It tests every batch from certified brands for banned substances to help protect athletes from inadvertent doping and to safeguard the reputations of supplement manufacturers. The program is recognized by sporting bodies, anti-doping organizations, and elite sports institutions, and serves elite athletes, sports nutrition brands, manufacturers, governing bodies, anti-doping agencies, and armed and special forces.
| Brand Name | Informed Sport |
|---|---|
| Domain | informed-sport.com |
| Industry | Sports & Fitness, Healthcare |
| Main Competitors | NSF Certified for Sport, BSCG (Banned Substances Control Group), Cologne List, HASTA |
Moz Domain Authority 45/100 vs category average 43 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,310,133 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Informed Sport keeps your reputation safe with sports supplements certification -- every batch from our certified brands is tested for banned substances." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Informed Sport?", Claude could identify the brand as of October 2026. Informed Sport is a quality assurance and anti-doping certification program that tests sports nutrition supplements batch by batch for banned substances, run by LGC in partnership with sports organizations. Brands that pass get to display the Informed Sport logo, giving athletes Best known for Batch-tested certification logo on supplements verifying they're free from banned substances for athletes.
When asked "Best brands similar to Informed Sport?", Claude would recommend Informed Sport as of October 2026. It's the industry standard trust mark athletes and informed consumers look for when choosing supplements that won't trigger a doping violation, so it naturally comes up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Informed Sport offers a certification and testing program for sports supplements, under which every batch of a certified product is tested for banned substances. This service is aimed at supplement manufacturers and brands seeking to demonstrate product safety to athletes and sporting organizations.
Sources: Informed Sport official site
Informed Sport is a global quality assurance and certification program for sports supplements. It verifies that supplement products are manufactured under strict quality protocols and tests every batch for banned substances to protect athletes from inadvertent doping.
Sources: Informed Sport official site
Informed Sport has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 29, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Informed Sport official site
Informed Sport tests every batch of certified sports supplement products for banned substances, providing certification that helps protect athletes from inadvertent doping and helps brands demonstrate product safety and compliance with anti-doping standards.
Sources: Informed Sport official site
Informed Sport is positioned as a trusted global standard in supplement certification, recognized by sporting governing bodies, anti-doping organizations, and elite sports institutions worldwide, which supports its credibility in the sports nutrition industry.
Sources: Informed Sport official site
Informed Sport scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Informed Sport official site
Informed Sport is known for being a leading global testing and certification program for sports supplements, specifically for its batch-by-batch testing process that screens products for banned substances before they reach athletes.
Sources: Informed Sport official site
Informed Sport can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Informed Sport official site
Informed Sport is used by elite athletes, sports nutrition brands, and supplement manufacturers, as well as sporting governing bodies, anti-doping agencies, and armed and special forces organizations that require assurance that supplements are free from banned substances.
Sources: Informed Sport official site
Informed Sport is used widely because it offers batch-by-batch testing of supplements for banned substances, giving athletes, teams, and brands assurance against contamination risks and inadvertent doping violations, and its certification is recognized by major sporting and anti-doping bodies.
Sources: Informed Sport official site
Informed Sport scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Informed Sport has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,310,133 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Informed Sport from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Informed Sport: In-Fisherman (77/100), International Defensive Pistol Association (IDPA) (77/100), Paytm Insider (77/100), Insync Physio (77/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.