The Ski, Walking & Lapland Experts
Inghams (inghams.co.uk) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Travel & Hospitality brands, in the 89th percentile of 4868 Travel & Hospitality brands.
Inghams, part of Hotelplan UK, is a British specialist tour operator founded in 1918 and headquartered in Liverpool. It focuses on ski, walking, and Lapland holidays, offering expertly curated trips across Europe and beyond. The company targets travellers-including families, couples, and groups-seeking organised, specialist travel experiences in these niche categories, leveraging decades of industry expertise and its affiliation with the established Hotelplan UK travel group.
| Brand Name | Inghams |
|---|---|
| Domain | inghams.co.uk |
| Industry | Travel & Hospitality |
| Founded | 1918 |
| Headquarters | Liverpool |
| Parent Company / Owner | Hotelplan UK |
| Main Competitors | Crystal Ski Holidays (64/100), TUI (75/100), Iglu Ski, Skiworld (78/100), Neilson Active Holidays (81/100), Esprit Ski, Exodus Travels (88/100), HF Holidays (83/100), Ramblers Walking Holidays (77/100) |
Moz Domain Authority 57/100 vs category average 46 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #308,953 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Inghams has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Inghams with Hotelplan UK. The Ski, Walking & Lapland Holiday Experts" (Meta description: 11 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vue.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Inghams?", Claude could identify the brand as of September 2026. Inghams is a long-established British tour operator specialising in ski holidays, lakes and mountains breaks, and walking holidays across Europe, particularly the Alps. Best known for Ski holidays and Alpine lakes and mountains package trips.
When asked "Best brands similar to Inghams?", Claude would recommend Inghams as of September 2026. It's a well-known, reputable name in UK ski and Alpine holiday packages, so it fits naturally alongside similar travel brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Inghams's main competitors in Travel & Hospitality: Crystal Ski Holidays (64/100), TUI (75/100), Skiworld (78/100), Neilson Active Holidays (81/100), Exodus Travels (88/100).
Sources: Brand Analyzer scan
Inghams has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 52, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Inghams official site
Inghams was founded in 1918. Inghams operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Inghams is headquartered in Liverpool. Inghams operates in the Travel & Hospitality category.
Sources: Wikidata
Inghams offers ski holidays, walking holidays, and Lapland holiday packages, including curated resort selections and organised trip experiences for families, couples, and groups travelling primarily in Europe and beyond.
Sources: Inghams official site
Inghams scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Inghams official site
Inghams is a British specialist tour operator, part of the Hotelplan UK group, founded in 1918 and headquartered in Liverpool. It focuses on organising ski, walking, and Lapland holidays for travellers in the UK.
Sources: Inghams official site
Inghams organises and sells specialist holiday packages centred on skiing, walking, and Lapland trips, curating resorts and itineraries across Europe and beyond for individuals, couples, families, and groups.
Sources: Inghams official site
Inghams can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Inghams official site
Inghams is known for being a long-established, specialist provider of ski, walking, and Lapland holidays in the UK travel market, with a history dating back to 1918 and backing from the Hotelplan UK group.
Sources: Inghams official site
Inghams is used by travellers seeking specialist ski, walking, or Lapland holiday experiences, including families, couples, and groups looking for expertly organised trips.
Sources: Inghams official site
Inghams scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Inghams has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (52/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #308,953 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Inghams from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Inghams: Ikon Pass (85/100), igloohome (85/100), SES (85/100), Interrail (85/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Cvent (97/100).
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