Lav pris på benzin og diesel
INGO (ingo.dk) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Automotive brands, E-commerce brands, in the 56th percentile of 5860 Automotive brands.
INGO is a Danish fuel station brand offering low prices on petrol, diesel, and car washing services. It operates a nationwide network of stations in Denmark and provides a mobile app that allows customers to locate stations and earn extra liters of fuel. INGO positions itself as a low-cost alternative in the automotive fuel sector, targeting price-conscious drivers and commuters seeking affordable, convenient fueling and car wash options.
| Brand Name | INGO |
|---|---|
| Domain | ingo.dk |
| Industry | Automotive, E-commerce |
| Main Competitors | Circle K (81/100), Shell (83/100), OK (88/100), Q8 (78/100), F24 (72/100), GoGas |
Moz Domain Authority 25/100 vs category average 39 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
INGO has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Få lave priser på benzin og diesel hos INGO i Danmark. Find stationer, brug vores app, optjen ekstra liter og få billig bilvask - nemt, hurtigt og til lave pris" (Meta description: 30 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, YouTube, X (Twitter), LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is INGO?", Claude could not identify the brand as of October 2026. I don't genuinely recognize INGO (ingo.dk) as a specific automotive company, likely because it's a small or regional Danish business with limited presence in my training data.
When asked "Best brands similar to INGO?", Claude would not surface INGO as of October 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INGO's main competitors in Automotive: Circle K (81/100), Shell (83/100), OK (88/100), Q8 (78/100), F24 (72/100).
Sources: Brand Analyzer scan
INGO offers petrol and diesel fuel sales, car washing services, and a mobile app that enables customers to find stations and earn extra liters of fuel through a loyalty-style program.
Sources: INGO official site
INGO has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 36, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INGO official site
INGO scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: INGO official site
INGO is a Danish brand of fuel stations that offers petrol, diesel, and car washing services across Denmark. It operates as a low-price fuel retailer, providing a nationwide network of stations supported by a mobile app for locating stations and earning fuel rewards.
Sources: INGO official site
INGO sells petrol and diesel at low prices through its network of stations throughout Denmark, and also offers affordable car wash services. The brand's app allows customers to find nearby stations and earn extra liters of fuel as a loyalty incentive, making refueling and car care convenient and cost-effective.
Sources: INGO official site
INGO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INGO official site
INGO is used by price-conscious drivers and commuters in Denmark who are looking for affordable petrol, diesel, and car wash options.
Sources: INGO official site
INGO is known for offering low-cost fuel and car wash services in Denmark, combined with a convenient app that helps drivers locate stations and earn bonus liters of fuel. Its positioning as a budget-friendly option in the automotive fuel market is central to its brand identity.
Sources: INGO official site
INGO scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INGO has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (36/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 25/100 and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify INGO from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INGO: IMPROV (77/100), imc Test & Measurement GmbH (77/100), InMoto.it (77/100), InstaVolt (77/100).
A step up - brands to learn from: Yazaki (81/100), X-FAB (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.