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INHS (inhs.org) scores 53 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Other brands, in the 7th percentile of 45300 Other brands.
INHS, the Illinois Natural History Survey, is a scientific organization founded in 1858 that focuses on natural history research in Illinois. It operates as part of the state's scientific infrastructure, though detailed information about its current website, mission, and services is not available due to inaccessible site content.
| Brand Name | INHS |
|---|---|
| Domain | inhs.org |
| Industry | Other |
| Founded | 1858 |
| Main Competitors | Ohio Biological Survey, New York State Museum, Smithsonian National Museum of Natural History, Field Museum of Natural History (78/100), California Academy of Sciences (85/100) |
Ranked #1,278,447 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
INHS appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The following error was encountered while trying to retrieve the URL: <http://inhs.org/>" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is INHS?", Claude could identify the brand as of November 2026. INHS is the Illinois Natural History Survey, a scientific research division within the Prairie Research Institute at the University of Illinois that studies the state's biodiversity, ecosystems, and natural resources. Best known for Biological and ecological research on Illinois flora, fauna, and natural habitats.
When asked "Best brands similar to INHS?", Claude would recommend INHS as of November 2026. It's a well-regarded scientific survey institution worth mentioning if someone asks about natural history research organizations or state biological surveys.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INHS's main competitors in Other: Field Museum of Natural History (78/100), California Academy of Sciences (85/100).
Sources: Brand Analyzer scan
INHS has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 4, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INHS official site
INHS was founded in 1858. INHS operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
INHS scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: INHS official site
INHS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INHS official site
INHS scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INHS has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (41/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,278,447 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify INHS from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INHS: Downtown Indy Alliance (53/100), inaporc.fr (53/100), PERKASAJITU (53/100), InTouch Quality (53/100).
A step up - brands to learn from: Zucchero (56/100), Zoffany.com (56/100).
Category leader: Accenture (97/100).
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