Global community for news media innovation
INMA (International News Media Association) (inma.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, in the 46th percentile of 12948 Media & Entertainment brands.
INMA (International News Media Association) is a global non-profit association serving market-leading news media companies. It helps members reinvent how they engage audiences and grow revenue in a multi-platform environment through conferences, study tours, research, and industry insights. Its target audience includes executives, strategists, and professionals at news media and publishing companies worldwide who focus on digital transformation, audience engagement, and revenue growth.
| Brand Name | INMA (International News Media Association) |
|---|---|
| Domain | inma.org |
| Industry | Media & Entertainment, Non-profit |
| Main Competitors | World Association of News Publishers (WAN-IFRA), News Media Alliance (84/100), American Press Institute (86/100), Local Media Association, Poynter Institute (73/100), Reuters Institute for the Study of Journalism |
Moz Domain Authority 61/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #225,894 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
INMA (International News Media Association) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platf…" (Meta description: 33 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is INMA (International News Media Association)?", Claude could identify the brand as of September 2026. INMA is a global membership organization for news media companies, providing research, best-practice studies, conferences, and networking opportunities focused on subscription growth, advertising, marketing, and digital transformation for publishers. Best known for Its conferences and research helping news publishers grow subscriptions and navigate digital transformation.
When asked "Best brands similar to INMA (International News Media Association)?", Claude would recommend INMA (International News Media Association) as of September 2026. It's a well-known and respected industry association for news media professionals, so it would naturally come up in discussions of resources for publishers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INMA (International News Media Association)'s main competitors in Media & Entertainment: News Media Alliance (84/100), American Press Institute (86/100), Poynter Institute (73/100).
Sources: Brand Analyzer scan
INMA (International News Media Association) has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 27, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INMA (International News Media Association) official site
INMA (International News Media Association) scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: INMA (International News Media Association) official site
INMA (International News Media Association) is a global non-profit association made up of market-leading news media companies. It serves as an industry organization connecting professionals across the news media sector worldwide.
Sources: INMA (International News Media Association) official site
INMA (International News Media Association) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INMA (International News Media Association) official site
INMA offers conferences, study tours, and industry insights and research aimed at helping news media companies improve audience engagement and grow revenue. It provides a platform for members to share best practices and innovation strategies related to digital media transformation.
Sources: INMA (International News Media Association) official site
INMA is used by executives, strategists, and professionals at news media and publishing companies worldwide who are focused on revenue growth, audience engagement, and digital transformation within their organizations.
Sources: INMA (International News Media Association) official site
INMA is known for being a global community of market-leading news media companies focused on audience engagement and revenue growth, offering conferences, study tours, and research as a trusted resource for media transformation.
Sources: INMA (International News Media Association) official site
INMA (International News Media Association) scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INMA (International News Media Association) has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is trust (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #225,894 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify INMA (International News Media Association) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INMA (International News Media Association): Inman (77/100), Inkyfada (77/100), Paytm Insider (77/100), Intermarium.News (77/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.