Creators of Among Us and more
Innersloth (innersloth.com) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, in the 91st percentile of 7485 Media & Entertainment brands.
Innersloth is an indie game company founded in 2015 and headquartered in Redmond. It is best known for developing Among Us, a globally popular multiplayer social deduction game, and for The Henry Stickmin Collection, an interactive narrative game series. The studio focuses on creating community-driven, humor-infused games designed for social, multiplayer play, and it also supports related merchandise and community content for fans of its titles.
| Brand Name | Innersloth |
|---|---|
| Domain | innersloth.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2015 |
| Headquarters | Redmond |
| Main Competitors | Mediatonic (79/100), Behaviour Interactive (88/100), Supergiant Games (82/100), Team Cherry (70/100), Devolver Digital (84/100), Concerned Ape (79/100), Studio Wildcard (79/100), Mojang Studios (96/100) |
Moz Domain Authority 64/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #25,025 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Innersloth has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "An indie game company currently working on Among Us and The Henry Stickmin Collection" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Innersloth?", Claude could identify the brand as of September 2026. Innersloth is an independent game studio best known for creating Among Us, the multiplayer social deduction game where players work together on a spaceship while trying to root out impostors among the crew. Best known for Creating Among Us.
When asked "Best brands similar to Innersloth?", Claude would recommend Innersloth as of September 2026. Among Us became a massive cultural phenomenon and Innersloth is a clear example of a small indie studio achieving huge success in gaming and entertainment.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Innersloth's main competitors in Media & Entertainment: Mediatonic (79/100), Behaviour Interactive (88/100), Supergiant Games (82/100), Team Cherry (70/100), Devolver Digital (84/100).
Sources: Brand Analyzer scan
Innersloth's main products are video games, including Among Us, a multiplayer social deduction game, and The Henry Stickmin Collection, an interactive narrative game series. The studio also offers related merchandise and supports community content tied to these titles.
Sources: Innersloth official site
Innersloth is an indie game company founded in 2015 and headquartered in Redmond. It is best known for creating Among Us, a widely played multiplayer social deduction game, and The Henry Stickmin Collection, an interactive narrative game series.
Sources: Innersloth official site
Innersloth has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 59, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Innersloth official site
Innersloth was founded in 2015. Innersloth operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Innersloth is headquartered in Redmond. Innersloth operates in the Media & Entertainment category.
Sources: Wikidata
Innersloth develops and publishes indie video games, most notably Among Us, a multiplayer social deduction game, and The Henry Stickmin Collection, an interactive point-and-click narrative game. The studio focuses on community-driven, socially engaging gameplay experiences and also supports merchandise and community content related to its titles.
Sources: Innersloth official site
Innersloth is best known for creating Among Us, a globally popular multiplayer social deduction game where players work together or deceive one another to complete tasks or identify impostors. It is also known for The Henry Stickmin Collection, a beloved interactive narrative game series featuring humor and multiple branching storylines.
Sources: Innersloth official site
Innersloth scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Innersloth official site
Innersloth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Innersloth official site
Innersloth is popular largely due to the success of Among Us, a multiplayer social deduction game that gained massive global popularity for its accessible, social, and often humorous gameplay involving cooperation and deception among players. The studio's community-driven approach and distinctive humor, also seen in The Henry Stickmin Collection, have helped build a dedicated fan base across various age groups.
Sources: Innersloth official site
Innersloth's games are used by gamers of all ages who enjoy social deduction, multiplayer, and narrative-driven indie games. This includes fans of Among Us who play the multiplayer social deduction game with friends or online communities, as well as fans of The Henry Stickmin Collection who enjoy its interactive storytelling, along with people who engage with related merchandise and community content.
Sources: Innersloth official site
Innersloth scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Innersloth has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (59/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #25,025 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Innersloth from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Innersloth: Indigo (89/100), IMG (89/100), InsideEVs (89/100), Invaluable (89/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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