Convenient parcel delivery, your way
InPost (inpost.com) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Technology brands, Other brands, in the 14th percentile of 9580 E-commerce brands.
InPost is a Polish private postal operator headquartered in Kraków, founded in 2015. It operates an extensive network of automated self-service parcel lockers that allow customers to send and receive packages without needing to be home or wait for couriers. The company positions itself as a leading out-of-home delivery network, serving online shoppers, e-commerce businesses, and retailers across Europe with flexible, secure, and cost-effective parcel delivery and return solutions.
| Brand Name | InPost |
|---|---|
| Domain | inpost.com |
| Industry | E-commerce, Technology |
| Founded | 2015 |
| Headquarters | Kraków |
| Main Competitors | DPD (88/100), UPS (94/100), DHL (97/100), Amazon Locker (89/100), Poczta Polska, Hermes (Evri) (87/100), GLS (77/100), PostNL (77/100) |
Moz Domain Authority 11/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
InPost has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The following error was encountered while trying to retrieve the URL: <http://inpost.com/>" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is InPost?", Claude could identify the brand as of September 2026. InPost is a Polish logistics and e-commerce company best known for its network of automated parcel lockers (Paczkomaty) that let customers send and collect packages without direct courier interaction. It has expanded across Europe, including the UK, Italy, France, and Spain, and Best known for Automated self-service parcel lockers for package delivery and returns.
When asked "Best brands similar to InPost?", Claude would recommend InPost as of September 2026. It's a major player in out-of-home delivery logistics and a common alternative to traditional courier services in e-commerce fulfillment discussions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
InPost's main competitors in E-commerce: DPD (88/100), UPS (94/100), DHL (97/100), Amazon Locker (89/100), Hermes (Evri) (87/100).
Sources: Brand Analyzer scan
InPost has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 7, recommendation 31). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: InPost official site
InPost was founded in 2015. InPost operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
InPost is headquartered in Kraków. InPost operates in the E-commerce category.
Sources: Wikidata
InPost scores 31/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: InPost official site
InPost is a Polish private postal operator based in Kraków, founded in 2015. It specializes in out-of-home parcel delivery through a network of automated, self-service parcel lockers, serving customers across Europe.
Sources: InPost official site
InPost provides parcel delivery and logistics services centered on automated parcel lockers, allowing customers to send and receive packages without requiring a courier visit or being present at home. It also supports e-commerce businesses and retailers with delivery and return logistics solutions.
Sources: InPost official site
InPost can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: InPost official site
InPost offers parcel locker services for sending and receiving packages, along with delivery and return logistics solutions aimed at e-commerce businesses and retailers seeking flexible, secure, and cost-effective distribution options.
Sources: InPost official site
InPost is best known for its extensive network of self-service parcel lockers that enable convenient, flexible package pickup and drop-off, positioning it as a pioneer of out-of-home delivery in Europe.
Sources: InPost official site
InPost is used by online shoppers who need flexible parcel pickup and drop-off options, as well as e-commerce businesses and retailers seeking efficient, cost-effective delivery and return solutions across Europe.
Sources: InPost official site
InPost scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
InPost has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (7/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 11/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify InPost from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to InPost: InboxPounds (65/100), iCode (65/100), InstaMakaan (65/100), iten.ge (65/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
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