Hitta rätt försäkring på en minut
Insplanet (insplanet.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, E-commerce brands, in the 38th percentile of 13308 Finance brands.
Insplanet is a Swedish online insurance comparison service, operating since 1999, that allows consumers to compare tailored insurance offers from 13 insurance brands in under a minute using BankID. The service is free and requires no commitment, helping Swedish consumers-particularly those seeking car and other personal insurance-find suitable coverage at competitive prices. Insplanet positions itself as a trusted, fast comparison platform with strong customer ratings.
| Brand Name | Insplanet |
|---|---|
| Domain | insplanet.com |
| Industry | Finance, E-commerce |
| Founded | 1999 |
| Main Competitors | Compricer (81/100), MoneySuperMarket (80/100), Comparethemarket (92/100), Confused.com (77/100), GoCompare (79/100) |
Moz Domain Authority 37/100 vs category average 40 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Jämför försäkringar på bara några minuter. Få skräddarsydda erbjudanden från 13 försäkringsvarumärken och hitta rätt skydd till rätt pris" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Vercel, Vue.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Insplanet?", Claude could identify the brand as of October 2026. Insplanet is a Swedish insurance brokerage founded in the early 2000s that lets consumers compare and buy insurance policies, like car, home, and life insurance, from several different insurance companies through one platform. Best known for online insurance comparison and brokerage services in Sweden.
When asked "Best brands similar to Insplanet?", Claude would recommend Insplanet as of October 2026. It's a recognizable player in the Swedish insurance comparison market, so it would be relevant if someone asked about similar Nordic insurance brokers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Insplanet's main competitors in Finance: Compricer (81/100), MoneySuperMarket (80/100), Comparethemarket (92/100), Confused.com (77/100), GoCompare (79/100).
Sources: Brand Analyzer scan
Insplanet has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 62, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Insplanet official site
Insplanet was founded in 1999. Insplanet operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Insplanet scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Insplanet official site
Insplanet is a Swedish online platform, founded in 1999, that enables consumers to compare insurance offers from multiple insurance companies. It focuses on helping users find suitable coverage at competitive prices through a quick, digital comparison process.
Sources: Insplanet official site
Insplanet collects and presents tailored insurance quotes from 13 different insurance brands, allowing users to compare prices and terms side by side. The process is completed online using BankID verification, takes under a minute, and is free of charge with no obligation to purchase.
Sources: Insplanet official site
Insplanet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Insplanet official site
Insplanet offers an online insurance comparison service covering various insurance types, including car insurance, allowing users to receive and compare tailored offers from 13 different insurance companies through a single, BankID-verified request.
Sources: Insplanet official site
Insplanet is known for being one of Sweden's established insurance comparison services, operating since 1999. It is recognized for its fast, BankID-based comparison process that lets users obtain quotes from 13 insurance brands quickly and without cost.
Sources: Insplanet official site
Insplanet is used by Swedish consumers who are looking to compare car insurance and other types of insurance, seeking a fast and simple way to evaluate prices and terms from multiple insurance providers before choosing a policy.
Sources: Insplanet official site
Insplanet scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Insplanet has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify Insplanet from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Insplanet: Indian Bank (74/100), InCred Money (74/100), Intelligent Investor (74/100), Interpath (74/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.