Hitta rätt försäkring på en minut
Insplanet (insplanet.se) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Technology brands, in the 43rd percentile of 13300 Finance brands.
Insplanet is a Swedish online comparison service for insurance products, founded in 1999. It enables consumers to compare tailored offers from 13 insurance brands within minutes using BankID, free of charge and without obligation. The service covers car and other types of insurance, aiming to help Swedish consumers find appropriate coverage at competitive prices. Insplanet positions itself as a trusted, fast, and established player in the Swedish insurance comparison market.
| Brand Name | Insplanet |
|---|---|
| Domain | insplanet.se |
| Industry | Finance, Technology |
| Founded | 1999 |
| Main Competitors | Compricer (81/100), Zmarta (78/100), Insurello (77/100), Insurely, Konsumenternas Försäkringsbyrå (72/100) |
Moz Domain Authority 21/100 vs category average 40 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Jämför försäkringar på bara några minuter. Få skräddarsydda erbjudanden från 13 försäkringsvarumärken och hitta rätt skydd till rätt pris" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Vercel, Vue.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Insplanet?", Claude could identify the brand as of October 2026. Insplanet is a Swedish insurance brokerage and comparison company that helps consumers compare and buy insurance policies, such as car, home, and life insurance, from various providers through its online platform. It is listed on Nasdaq First North Growth Market in Sweden. Best known for online insurance comparison and brokerage services in Sweden.
When asked "Best brands similar to Insplanet?", Claude would recommend Insplanet as of October 2026. It's a recognized player in the Swedish insurance comparison market, so it could be relevant if someone is looking for similar Nordic insurance brokers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Insplanet's main competitors in Finance: Compricer (81/100), Zmarta (78/100), Insurello (77/100), Konsumenternas Försäkringsbyrå (72/100).
Sources: Brand Analyzer scan
Insplanet is a Swedish insurance comparison service founded in 1999 that allows consumers to compare offers from 13 different insurance brands online.
Sources: Insplanet official site
Insplanet has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 42, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Insplanet official site
Insplanet was founded in 1999. Insplanet operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Insplanet helps users compare insurance offers, such as car and other insurance types, from multiple providers using BankID verification, allowing them to find tailored coverage quickly and free of charge.
Sources: Insplanet official site
Insplanet offers an online insurance comparison service, allowing users to compare tailored offers for car insurance and other insurance types from 13 different insurance brands.
Sources: Insplanet official site
Insplanet scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Insplanet official site
Insplanet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Insplanet official site
Insplanet is known for being one of Sweden's established insurance comparison platforms, operating since 1999 and offering fast, BankID-based comparisons across 13 insurance brands.
Sources: Insplanet official site
Insplanet is used by Swedish consumers looking to compare and purchase insurance, such as car insurance, quickly and at competitive prices.
Sources: Insplanet official site
Insplanet scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Insplanet has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (52/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 21/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Insplanet from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Insplanet: Innovative Industrial Properties (75/100), Innovation Refunds (75/100), Instant Financial (75/100), Nonprofits Insurance Alliance (NIA) (75/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.