Le génie derrière les performances
Institut national du sport du Québec (INS Québec) (insquebec.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Healthcare brands, Education brands, in the 48th percentile of 11436 Sports & Fitness brands.
Institut national du sport du Québec (INS Québec) is a Quebec-based center of excellence that provides scientific, medical, and professional services to high-performance athletes and emerging talent. Its mission is to optimize athletic performance through an integrated, multidisciplinary approach combining scientific expertise, medical care, and professional support. INS Québec serves elite athletes, up-and-coming competitors, coaches, and sport support staff across the province, positioning itself as a key institution supporting both current performance and the development of future sporting talent in Quebec.
| Brand Name | Institut national du sport du Québec (INS Québec) |
|---|---|
| Domain | insquebec.org |
| Industry | Sports & Fitness, Healthcare |
| Main Competitors | Canadian Sport Institute Pacific (67/100), Canadian Sport Institute Ontario (79/100), Canadian Sport Institute Calgary, Canadian Sport Centre Atlantic, National Sport Institute Alberta (formerly Canadian Sport Institute Alberta) (66/100), INSEP (Institut National du Sport, de l'Expertise et de la Performance) (65/100) |
Moz Domain Authority 41/100 vs category average 42 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "L’INS Québec offre des services scientifiques, médicaux et professionnels aux athlètes de haut niveau et à ceux de la prochaine génération" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, WordPress.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Institut national du sport du Québec (INS Québec)?", Claude could identify the brand as of November 2026. INS Québec is a Montreal-based organization that supports high-performance athletes with training facilities, sports medicine, physiotherapy, and services like nutrition and sports psychology to help them compete at elite levels including the Olympics. Best known for Providing integrated support services (medical, scientific, training) for Quebec's elite and Olympic-level athletes.
When asked "Best brands similar to Institut national du sport du Québec (INS Québec)?", Claude would recommend Institut national du sport du Québec (INS Québec) as of November 2026. It's a legitimate and well-known institution in Canadian high-performance sport, so it would come up naturally if discussing national sport institutes or elite athlete support organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Institut national du sport du Québec (INS Québec)'s main competitors in Sports & Fitness: Canadian Sport Institute Pacific (67/100), Canadian Sport Institute Ontario (79/100), National Sport Institute Alberta (formerly Canadian Sport Institute Alberta) (66/100), INSEP (Institut National du Sport, de l'Expertise et de la Performance) (65/100).
Sources: Brand Analyzer scan
Institut national du sport du Québec (INS Québec) has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 46, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Institut national du sport du Québec (INS Québec) official site
Institut national du sport du Québec (INS Québec) scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Institut national du sport du Québec (INS Québec) official site
INS Québec (Institut national du sport du Québec) is a Quebec-based organization that functions as a center of excellence for high-performance sport. It provides scientific, medical, and professional services to elite athletes and up-and-coming competitors in the province, aiming to optimize athletic performance through an integrated, multidisciplinary model.
Sources: Institut national du sport du Québec (INS Québec) official site
Institut national du sport du Québec (INS Québec) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Institut national du sport du Québec (INS Québec) official site
INS Québec is used by high-performance athletes and up-and-coming athletes in Quebec, as well as coaches and sport support personnel who work with these athletes to optimize performance.
Sources: Institut national du sport du Québec (INS Québec) official site
INS Québec is known for being Quebec's center of excellence dedicated to optimizing high-performance sport through an integrated multidisciplinary approach that combines scientific, medical, and professional services for elite athletes and developing talent.
Sources: Institut national du sport du Québec (INS Québec) official site
Institut national du sport du Québec (INS Québec) scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Institut national du sport du Québec (INS Québec) has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 41/100, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Institut national du sport du Québec (INS Québec) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Institut national du sport du Québec (INS Québec): INJOY (75/100), Independence (75/100), Intersport (75/100), INTIX (International Ticketing Association) (75/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.