Installationer med samlad kraft
Instalco (instalco.se) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Energy & Utilities brands, Manufacturing brands, in the 46th percentile of 7190 Real Estate brands.
Instalco is a Swedish installation company headquartered in Stockholm, operating within the Real Estate, Energy & Utilities, and Manufacturing sectors. It provides technical solutions spanning electrical, plumbing (VS), ventilation, industrial, and technical consulting services, covering the full process from feasibility studies and design to installation, operation, and service. The company positions itself as a collective of local installation firms delivering sustainable, energy-efficient, and climate-smart solutions for buildings, targeting property owners, developers, and businesses in need of technical installation and consulting services.
| Brand Name | Instalco |
|---|---|
| Domain | instalco.se |
| Industry | Real Estate, Energy & Utilities |
| Headquarters | Stockholm |
| Main Competitors | Bravida, Assemblin (76/100), Caverion (84/100), NVS Installation, YIT (84/100) |
Moz Domain Authority 33/100 vs category average 38 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Med klimatsmarta installationer minskar vi energianvändningen. Projektering och installation inom el, vs, ventilation, industri och teknikkonsult." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Instalco?", Claude could identify the brand as of September 2026. Instalco is a Swedish group that acquires and operates installation companies in electrics, heating, plumbing, and ventilation across the Nordic region, and it's listed on Nasdaq Stockholm. Best known for Being a consolidator of small and mid-sized technical installation firms in the Nordics.
When asked "Best brands similar to Instalco?", Claude would not surface Instalco as of September 2026. It's an installation/technical services group rather than a real estate company, so it wouldn't be my go-to answer in that specific category.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Instalco's main competitors in Real Estate: Assemblin (76/100), Caverion (84/100), YIT (84/100).
Sources: Brand Analyzer scan
Instalco has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 15, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Instalco official site
Instalco is headquartered in Stockholm. Instalco operates in the Real Estate category.
Sources: Wikidata
Instalco offers services including electrical installation (el), plumbing and heating (VS), ventilation systems, industrial installations, and technical consulting (teknikkonsult). Its offerings cover the entire project process from initial feasibility studies and design/projektering through to installation, operation, and service, with an emphasis on energy-efficient and sustainable solutions for properties.
Sources: Instalco official site
Instalco scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Instalco official site
Instalco is a Swedish installation company headquartered in Stockholm that operates as a collective of local installation businesses. It works within the Real Estate, Energy & Utilities, and Manufacturing sectors, offering technical installation and consulting services for buildings and facilities.
Sources: Instalco official site
Instalco provides technical installation solutions covering electrical (el), plumbing and heating (VS), ventilation, industrial installations, and technical consulting. Its services span the full project lifecycle, including feasibility studies, design/projektering, installation, operation, and ongoing service, with a strong focus on energy efficiency and reuse of materials.
Sources: Instalco official site
Instalco can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Instalco official site
Instalco's services are used by property owners (fastighetsägare), developers/builders (byggherrar), and various businesses and organizations that require projektering, installation, and service within electrical, plumbing, ventilation, industrial, and technical consulting domains.
Sources: Instalco official site
Instalco is known for being a collective of local installation companies in Sweden that together deliver climate-smart and sustainable technical installation solutions for buildings, particularly in electrical, plumbing, ventilation, and industrial installation work.
Sources: Instalco official site
Instalco scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Instalco has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data. In a live check, Claude could already identify Instalco from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Instalco: Iaus.ac (75/100), Hypar (75/100), Iris Ceramica Group (75/100), iRoofing (75/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.