The largest video library in sports
Hudl Instat (instatsport.com) scores 54 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Sports & Fitness brands, SaaS brands, Media & Entertainment brands, in the 2nd percentile of 2681 Sports & Fitness brands.
Instat (instatsport.com), part of Hudl, is a video and data analysis platform for basketball and ice hockey. It provides coaches, scouts, and sports organizations with access to a large video library-over 500,000 matches, 70,000 teams, and 60,000 players-combined with detailed statistics and scouting tools. The platform is positioned as a trusted resource for performance analysis and informed, data-driven decision-making in professional and club-level sports.
| Brand Name | Hudl Instat |
|---|---|
| Domain | instatsport.com |
| Industry | Sports & Fitness, SaaS |
| Parent Company / Owner | Hudl |
| Main Competitors | Hudl (95/100), Synergy Sports, Wyscout (89/100), Krossover, Sportlogiq (69/100), Catapult Sports (88/100) |
Moz Domain Authority 44/100 vs category average 45 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,493,107 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Instat is the platform trusted by coaches and scouts worldwide, thanks to the largest video library in the game-with over 500,000 matches, 70,000 teams and 60,000 players across ba…" (Meta description: 36 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Hudl Instat?", Claude could identify the brand as of September 2026. InStat, now part of Hudl, is a sports analytics platform that provides video breakdowns, statistics, and scouting data for football and other team sports, used by clubs, coaches, and federations worldwide. Best known for Video-based match analytics and player scouting data for football and other sports.
When asked "Best brands similar to Hudl Instat?", Claude would recommend Hudl Instat as of September 2026. It's a well-known sports analytics and scouting tool, especially popular among football clubs and agents, so it fits naturally alongside other sports data platforms like Wyscout or Hudl.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hudl Instat's main competitors in Sports & Fitness: Hudl (95/100), Wyscout (89/100), Sportlogiq (69/100), Catapult Sports (88/100).
Sources: Brand Analyzer scan
Hudl Instat has low AI-search visibility, scoring 18/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hudl Instat official site
Instat offers a video and data analysis platform featuring an extensive match video library, team and player statistics, and scouting tools for basketball and ice hockey professionals.
Sources: Hudl Instat official site
Instat provides coaches and scouts with video and data analysis tools for basketball and ice hockey. It offers access to a large video library covering over 500,000 matches, 70,000 teams, and 60,000 players, along with detailed statistics to support scouting and performance evaluation.
Sources: Hudl Instat official site
Hudl Instat scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hudl Instat official site
Hudl Instat (instatsport.com) is a video and data analysis platform for basketball and ice hockey, part of Hudl. It provides coaches, scouts, and sports organizations with access to an extensive video library and statistical tools for performance analysis and scouting.
Sources: Hudl Instat official site
Hudl Instat can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hudl Instat official site
Instat is known for maintaining one of the largest sports video libraries available, covering over 500,000 matches, 70,000 teams, and 60,000 players in basketball and ice hockey, combined with detailed statistical and scouting tools used by coaches and scouts worldwide.
Sources: Hudl Instat official site
Instat is used by coaches, scouts, and sports organizations involved in basketball and ice hockey who require video analysis and performance data to make informed decisions.
Sources: Hudl Instat official site
Instat is popular because it offers one of the largest sports video libraries available, with over 500,000 matches, 70,000 teams, and 60,000 players, combined with detailed statistics and scouting tools that support informed, data-driven decisions for coaches and scouts in basketball and ice hockey.
Sources: Hudl Instat official site
Hudl Instat scores 18/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hudl Instat has a weak AI-visibility profile at 18/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,493,107 (Tranco), a Moz Domain Authority of 44/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Hudl Instat from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hudl Instat: Elite Blader Association (54/100), Dongqiudi (54/100), UGFREAK (54/100), Benchmark International Arena (53/100).
A step up - brands to learn from: Voltsrides (56/100), Terrafin (56/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.