News and insight for UK insurance
Insurance Times (insurancetimes.co.uk) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Finance brands, in the 57th percentile of 15165 Media & Entertainment brands.
Insurance Times (insurancetimes.co.uk) is a specialist trade publication covering the UK general insurance market. It provides news, insights, and analysis aimed at insurance brokers, insurers, and other industry stakeholders. The publication positions itself as a leading authority for market intelligence, helping professionals track industry trends and business developments within the UK general insurance sector.
| Brand Name | Insurance Times |
|---|---|
| Domain | insurancetimes.co.uk |
| Industry | Media & Entertainment, Finance |
| Main Competitors | Insurance Age, Post Magazine (81/100), Insurance Business UK (83/100), Commercial Risk, Insurance Day |
Moz Domain Authority 49/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #247,329 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The leading source of news, insights, and analysis for the UK general insurance market." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, X (Twitter), YouTube, Instagram, Facebook; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Insurance Times?", Claude could identify the brand as of September 2026. Insurance Times is a UK trade publication and website covering news, analysis, and data for the insurance industry, focusing on brokers, insurers, and the general insurance market. Best known for Being a leading UK trade news source for the general insurance and broker industry.
When asked "Best brands similar to Insurance Times?", Claude would recommend Insurance Times as of September 2026. It's a well-established and respected trade title in UK insurance circles, so I'd mention it if someone asked about insurance industry media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Insurance Times's main competitors in Media & Entertainment: Post Magazine (81/100), Insurance Business UK (83/100).
Sources: Brand Analyzer scan
Insurance Times offers news coverage, industry insights, and market analysis focused on the UK general insurance sector, targeted at brokers, insurers, and other industry stakeholders.
Sources: Insurance Times official site
Insurance Times is a specialist trade publication and news source covering the UK general insurance market, providing news, insights, and analysis for industry professionals.
Sources: Insurance Times official site
Insurance Times has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 29, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Insurance Times official site
Insurance Times delivers news, analysis, and market intelligence focused on the UK general insurance industry, covering topics relevant to brokers, insurers, and other stakeholders in the sector.
Sources: Insurance Times official site
Insurance Times scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Insurance Times official site
Insurance Times is known for being a leading source of news and analysis specifically tailored to the UK general insurance market, serving both brokers and insurers.
Sources: Insurance Times official site
Insurance Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Insurance Times official site
Insurance Times is used by UK insurance industry professionals, including insurance brokers, insurers, and other stakeholders within the general insurance market.
Sources: Insurance Times official site
Insurance Times scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Insurance Times has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #247,329 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Insurance Times from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Insurance Times: Insurance Insider (79/100), Institutional Investor (79/100), In Touch Weekly (79/100), Investors' Chronicle (79/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
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