L'interprofession des fruits et légumes frais
Interfel (interfel.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Other brands, in the 74th percentile of 13995 Food & Beverage brands.
Interfel is the official interprofessional organization representing the fresh fruit and vegetable sector in France. Founded to unite all professionals in the supply chain-producers, shippers, importers, wholesalers, retailers and distributors-it coordinates industry-wide initiatives, provides funding and support, and disseminates information relevant to the sector. Interfel acts as the central reference body for coordinating policy, promotion and development efforts across the French fresh produce industry.
| Brand Name | Interfel |
|---|---|
| Domain | interfel.com |
| Industry | Food & Beverage, Other |
| Founded | 1961 |
| Main Competitors | Freshfel Europe (74/100), CNIEL (74/100), Interbev (78/100), Intercéréales, Produce Marketing Association (now part of IFPA) (60/100) |
Ranked #976,068 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Créée en 1976, l’interprofession des fruits et légumes frais rassemble l’ensemble des métiers issus de la filière." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), YouTube, Facebook, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Interfel?", Claude could identify the brand as of November 2026. Interfel is the French interprofessional organization for fresh fruits and vegetables, bringing together producers, shippers, wholesalers, and retailers in France to promote consumption and represent the sector's interests. Best known for Promoting fruit and vegetable consumption in France through campaigns like '5 fruits et legumes par jour'.
When asked "Best brands similar to Interfel?", Claude would recommend Interfel as of November 2026. It's a well known industry body in France for fresh produce, so it would be relevant if someone asked about French food industry organizations rather than consumer brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Interfel's main competitors in Food & Beverage: Freshfel Europe (74/100), CNIEL (74/100), Interbev (78/100), Produce Marketing Association (now part of IFPA) (60/100).
Sources: Brand Analyzer scan
Interfel has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 15, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Interfel official site
Interfel was founded in 1961. Interfel operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Interfel scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Interfel official site
Interfel is the official French interprofessional organization for the fresh fruit and vegetable sector, created in 1976 to bring together all professionals involved in the supply chain, including producers, shippers, importers, wholesalers, retailers and distributors.
Sources: Interfel official site
Interfel can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Interfel official site
Interfel offers professional services, financial aid and funding programs, and informational resources tailored to the fresh fruit and vegetable industry. These services support coordination among producers, shippers, importers, wholesalers, and distributors within the French market.
Sources: Interfel official site
Interfel coordinates and represents the interests of all stakeholders in the French fresh fruit and vegetable industry. It provides professional services, financial aid, and information resources to support the sector, and serves as a platform for dialogue and collective action among producers, distributors, and other industry participants.
Sources: Interfel official site
Interfel is used by professionals throughout the French fresh fruit and vegetable supply chain, including producers, shippers, importers, wholesalers, retailers, and distributors who rely on the organization for coordination, funding, and industry information.
Sources: Interfel official site
Interfel is known for being the official coordinating body of the French fresh fruit and vegetable industry, uniting diverse professional groups under one interprofessional organization since 1976.
Sources: Interfel official site
Interfel scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Interfel has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is trust (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #976,068 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Interfel from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Interfel: Instinct Pet Food (79/100), iN's Mercato (79/100), INTERNORGA (79/100), Ippodo Tea (79/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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