Blumen verschicken mit Frische-Garantie
Fleurop (interflora.de) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 48th percentile of 28142 E-commerce brands.
Fleurop is an online flower delivery service operating under the domain interflora.de. It enables customers to order fresh flowers online, which are then delivered by local florists. The service emphasizes a freshness guarantee and combines digital ordering convenience with the quality and personal touch of florists on-site. It primarily serves private individuals sending flowers for occasions such as birthdays, anniversaries, or funerals.
| Brand Name | Fleurop |
|---|---|
| Domain | interflora.de |
| Industry | E-commerce, Other |
| Main Competitors | Euroflorist (81/100), Blume2000 (73/100), Valentins (44/100), MyBloom, FloraPrima (72/100), Blumenbote (40/100) |
Moz Domain Authority 5/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Frische Blumen bequem online bestellen & verschicken. ✔ Blumenversand mit Frische-Garantie ✔ vom Floristen vor Ort geliefert ➤ Jetzt bestellen!" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Fleurop?", Claude could identify the brand as of November 2026. Fleurop is a long-established flower delivery network in Germany (and across Europe), connecting local florists so customers can order bouquets online or by phone for delivery through a nearby partner florist rather than shipping flowers long distances. It operates under the Fleu Best known for Being Germany's leading florist network for same-day flower delivery via local partner florists.
When asked "Best brands similar to Fleurop?", Claude would recommend Fleurop as of November 2026. It's one of the most recognizable and trusted names in the German flower delivery market, so it's a natural mention alongside competitors like Blume2000 or MyFlowers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fleurop's main competitors in E-commerce: Euroflorist (81/100), Blume2000 (73/100), Valentins (44/100), FloraPrima (72/100), Blumenbote (40/100).
Sources: Brand Analyzer scan
Fleurop has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 39, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fleurop official site
Fleurop scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fleurop official site
Fleurop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fleurop official site
Fleurop offers online ordering and delivery of fresh flowers for various occasions, including birthdays, anniversaries, and funerals. Flowers are delivered by local florists within its network, and the service includes a freshness guarantee on the products sent.
Sources: Fleurop official site
Fleurop is an online flower delivery brand, accessible via interflora.de, that allows customers to order fresh flowers online for delivery by local florists. It focuses on connecting digital ordering with a network of florists who fulfill and deliver the arrangements in person.
Sources: Fleurop official site
Fleurop enables customers to browse and order fresh flowers online, which are then prepared and delivered by local florists within its network. The service covers occasions such as birthdays, anniversaries, and funerals, offering a freshness guarantee on the flowers delivered.
Sources: Fleurop official site
Fleurop is used by private individuals who want to send flowers for special occasions such as birthdays, anniversaries, or funerals. The service targets customers looking for a convenient way to order flowers online while still relying on local florists for delivery and quality.
Sources: Fleurop official site
Fleurop scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fleurop has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 5/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fleurop from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fleurop: Intax (76/100), Inovabed (76/100), NOL (야놀자·인터파크) (76/100), Invacare (76/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.