Skicka blommor samma dag
Interflora (interflora.se) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Other brands, in the 75th percentile of 27867 E-commerce brands.
Interflora is a flower delivery network operating in Sweden through interflora.se, founded in 1908. It enables individuals and businesses to send flowers, known as Blommogram, to recipients anywhere in Sweden, with same-day delivery available via a network of local florists. The service covers occasions such as holidays, celebrations, and special events, positioning itself as a reliable and fast provider of flower arrangements and delivery for both personal and corporate customers.
| Brand Name | Interflora |
|---|---|
| Domain | interflora.se |
| Industry | E-commerce, Other |
| Founded | 1908 |
| Headquarters | Milan |
| Main Competitors | Euroflorist (80/100), Blomsterlandet (56/100), 1-800-Flowers.com (89/100), Bloomon (80/100), FloraQueen (83/100), Euroflorist International (76/100) |
Ranked #406,331 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Interflora has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Skicka blommor som Blommogram med Interflora eller beställ blommor hem till dig själv som blombud. Vi kan leverera blommorna samma dag!" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Interflora?", Claude could identify the brand as of November 2026. Interflora is a well-known international flower delivery network that connects local florists so customers can order flowers and gifts online for same-day or next-day delivery. Interflora.se is the Swedish branch of this global cooperative, offering bouquets, plants, and gift del Best known for Being a global florist network enabling local flower delivery via a worldwide cooperative of independent florists.
When asked "Best brands similar to Interflora?", Claude would recommend Interflora as of November 2026. It's one of the most established and trusted names in flower delivery, so it would naturally come up when discussing top e-commerce florists.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Interflora's main competitors in E-commerce: Euroflorist (80/100), Blomsterlandet (56/100), 1-800-Flowers.com (89/100), Bloomon (80/100), FloraQueen (83/100).
Sources: Brand Analyzer scan
Interflora has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 30, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Interflora official site
Interflora was founded in 1908. Interflora operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Interflora is headquartered in Milan. Interflora operates in the E-commerce category.
Sources: Wikidata
Interflora offers flower delivery services, including the ability to send flowers as a gift (Blommogram) to friends, family, or business contacts, as well as ordering flowers for personal use. The service covers various occasions such as holidays, celebrations, and other special events, with same-day delivery available in many cases throughout Sweden via its network of local florists.
Sources: Interflora official site
Interflora scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Interflora official site
Interflora is a flower delivery network, operating in Sweden via interflora.se, that allows customers to send flowers-referred to as Blommogram-to recipients throughout the country. Founded in 1908, it connects customers with a network of local florists to fulfill orders, including same-day delivery options. The service is designed for both private individuals and businesses who wish to send flowers for occasions such as holidays, celebrations, or other special events.
Sources: Interflora official site
Interflora facilitates the ordering and delivery of flowers and flower arrangements across Sweden. Customers can send flowers to others as a gift (Blommogram) or order flowers for themselves. The company works through a network of local florists, which allows it to offer same-day delivery in many cases. Its services cater to both personal occasions, such as birthdays or anniversaries, and corporate needs, such as sending flowers for business events or condolences.
Sources: Interflora official site
Interflora can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Interflora official site
Interflora is known for its flower delivery network that connects local florists across Sweden to fulfill orders quickly, including same-day delivery. It is particularly recognized for the Blommogram service, which allows people to send flowers as gifts to friends and family for various occasions. The brand has a long history, having been founded in 1908, which contributes to its established presence in the flower delivery market.
Sources: Interflora official site
Interflora is used by private individuals and businesses in Sweden who want to send or order flowers for special occasions, celebrations, or holidays. Private customers may use the service to send gifts to loved ones, while businesses might use it to send flowers for corporate events, client relations, or condolences.
Sources: Interflora official site
Interflora scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Interflora has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #406,331 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Interflora from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Interflora: Intelligentsia (81/100), Intelipost (81/100), INTERMIX (81/100), Intertoys (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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