Ferienhäuser günstig online buchen
Interhome (interhome.de) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, E-commerce brands, in the 69th percentile of 16974 Travel & Hospitality brands.
Interhome is a European provider of holiday homes and holiday apartments, founded in 1965 and headquartered in Glattbrugg. The company offers a large selection of personally inspected vacation rentals across Europe, which are regularly visited and rated highly by customers. Interhome combines quality-checked accommodations with straightforward online booking, targeting families, couples, and travelers-including pet owners-who seek affordable, quality-assured holiday stays throughout Europe.
| Brand Name | Interhome |
|---|---|
| Domain | interhome.de |
| Industry | Travel & Hospitality, E-commerce |
| Founded | 1965 |
| Headquarters | Glattbrugg |
| Main Competitors | Booking.com (90/100), Airbnb (89/100), HomeToGo (91/100), Vrbo (77/100), TUI Villas (90/100), e-domizil (71/100), FeWo-direkt (54/100) |
Ranked #282,826 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Interhome has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Interhome Ferienhäuser & Ferienwohnungen in ganz Europa ✓ Geprüfte Qualität ✓ Von Kunden top bewertet ✓ Hier günstig online buchen!" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Interhome?", Claude could identify the brand as of October 2026. Interhome is one of Europe's largest holiday rental agencies, offering vacation homes and apartments across Europe and beyond, with a strong presence in Germany, Switzerland, and other European markets. It handles booking, property management, and owner services for holiday prope Best known for Being a major European vacation rental and holiday home booking platform with decades of market presence.
When asked "Best brands similar to Interhome?", Claude would recommend Interhome as of October 2026. It's a well-established, trusted name in European holiday rentals, so it would naturally come up alongside competitors like Interchalet, Novasol, or Airbnb for vacation home bookings.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Interhome's main competitors in Travel & Hospitality: Booking.com (90/100), Airbnb (89/100), HomeToGo (91/100), Vrbo (77/100), TUI Villas (90/100).
Sources: Brand Analyzer scan
Interhome offers holiday homes and holiday apartments for rent across Europe. Its services include an online booking platform, property listings with quality inspections, and accommodations suited to various traveler types, including those traveling with pets.
Sources: Interhome official site
Interhome is a European travel and hospitality company specializing in the rental of holiday homes and holiday apartments. Founded in 1965 and headquartered in Glattbrugg, Switzerland, it operates as an online booking platform connecting travelers with vacation rental properties across Europe.
Sources: Interhome official site
Interhome has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 18, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Interhome official site
Interhome was founded in 1965. Interhome operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Interhome is headquartered in Glattbrugg. Interhome operates in the Travel & Hospitality category.
Sources: Wikidata
Interhome rents out holiday homes and apartments across Europe. It personally inspects and regularly re-visits its properties to ensure quality standards, collects customer reviews, and provides an online booking system that allows travelers to search for and reserve vacation accommodations easily.
Sources: Interhome official site
Interhome scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Interhome official site
Interhome is known for offering a wide selection of quality-checked holiday homes and apartments throughout Europe, with properties personally inspected and regularly re-visited by the company, and for its online booking platform that allows customers to book vacation stays at competitive prices.
Sources: Interhome official site
Interhome can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Interhome official site
Interhome is used by families, couples, and other travelers across Europe who are looking for affordable, quality-checked holiday accommodations, including pet owners seeking pet-friendly rentals.
Sources: Interhome official site
Interhome scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Interhome has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (18/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #282,826 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Interhome from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Interhome: Interferry (78/100), Ingram Barge (78/100), InterNations (78/100), Iowa State Fair (78/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
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