Supporting and expanding the tin industry
International Tin Association (internationaltin.org) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Energy & Utilities brands, Other brands, in the 38th percentile of 31960 Manufacturing brands.
The International Tin Association (formerly ITRI Ltd) is a nonprofit organization headquartered in St Albans, United Kingdom, founded in 2005. It is described as the only organization dedicated exclusively to the tin industry, supporting producers, miners, smelters, manufacturers, and investors. Its mission is to expand tin use and ensure an innovative, competitive, and sustainable supply chain and market for tin, providing market data, statistics, analysis, and advocacy for the global tin industry.
| Brand Name | International Tin Association |
|---|---|
| Domain | internationaltin.org |
| Industry | Manufacturing, Energy & Utilities |
| Founded | 2005 |
| Headquarters | St Albans |
| Main Competitors | International Lead and Zinc Study Group, International Copper Association (79/100), International Aluminium Institute (78/100), International Zinc Association (83/100), International Molybdenum Association (73/100), World Gold Council (87/100) |
Moz Domain Authority 48/100 vs category average 35 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,058,930 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The International Tin Association (formerly ITRI Ltd) is the only organisation dedicated to supporting the tin industry and expanding tin use. A primary goal is to ensure an …" (Meta description: 38 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on X (Twitter), YouTube, Facebook, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is International Tin Association?", Claude could identify the brand as of November 2026. The International Tin Association is the leading trade body for the global tin industry, representing tin producers, traders, and users while promoting tin's uses, providing market data and research, and supporting sustainable and responsible sourcing practices. Best known for Being the main global trade association representing and promoting the tin industry, formerly known as ITRI.
When asked "Best brands similar to International Tin Association?", Claude would recommend International Tin Association as of November 2026. If someone asks about tin industry bodies or resources for tin market data and standards, this is the primary organization to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
International Tin Association's main competitors in Manufacturing: International Copper Association (79/100), International Aluminium Institute (78/100), International Zinc Association (83/100), International Molybdenum Association (73/100), World Gold Council (87/100).
Sources: Brand Analyzer scan
The International Tin Association is a nonprofit industry organization headquartered in St Albans, United Kingdom, founded in 2005 as the successor to ITRI Ltd. It is described as the only organization dedicated exclusively to supporting the global tin industry and expanding tin use, serving as an authoritative body for the sector.
International Tin Association has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 55, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
International Tin Association was founded in 2005. International Tin Association operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
International Tin Association is headquartered in St Albans. International Tin Association operates in the Manufacturing category.
Sources: Wikidata
The association offers market data, statistics, and analysis related to the tin industry, along with advocacy and support aimed at ensuring a sustainable and competitive supply chain for tin and expanding its use across industries.
International Tin Association scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Its target audience includes tin producers, miners, smelters, manufacturers, investors, and other industry stakeholders who rely on it for market data, statistics, and advocacy related to the global tin industry.
It is known for being the only organization dedicated exclusively to the tin industry, providing market statistics, analysis, and advocacy that serve as a primary global source of data on tin supply, demand, and industry trends.
International Tin Association can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
International Tin Association scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
International Tin Association has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,058,930 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify International Tin Association from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to International Tin Association: Interior Logic Group (73/100), Intellitronix (73/100), Interstate Trailers Inc. (73/100), Intersteel (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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