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Interserve (interserve.com) scores 61 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, in the 14th percentile of 34085 Other brands.
Interserve is a The following error was encountered while trying to retrieve the URL: <http://interserve.com/>. Information unavailable due to inaccessible website content.
| Brand Name | Interserve |
|---|---|
| Domain | interserve.com |
| Industry | Other |
| Main Competitors | Ingrid Ink (61/100), Imperial Graphics (61/100), Iparcikk Műhely (61/100), ISSI (61/100), XXXLutz (71/100), WWIN (71/100), Accenture (97/100) |
Moz Domain Authority 50/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #905,381 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Interserve has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The following error was encountered while trying to retrieve the URL: <http://interserve.com/>" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Interserve?", Claude could identify the brand as of September 2026. Interserve was a major UK-based support services and construction company that operated in facilities management, construction, and equipment services, working extensively with government and public sector contracts. It collapsed into administration in 2019 due to heavy debt, in Best known for Its 2019 collapse into administration, echoing the earlier Carillion failure in the UK outsourcing sector.
When asked "Best brands similar to Interserve?", Claude would not surface Interserve as of September 2026. It no longer operates as an independent going concern in its original form, so I wouldn't recommend it as a current brand to consider.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Interserve's main competitors in Other: Ingrid Ink (61/100), Imperial Graphics (61/100), Iparcikk Műhely (61/100), ISSI (61/100), XXXLutz (71/100).
Sources: Brand Analyzer scan
Interserve has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 19, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Interserve official site
Interserve scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Interserve official site
Interserve can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Interserve official site
Interserve scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Interserve has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (45/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #905,381 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no strong Wikidata entry, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Interserve from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Interserve: Instant Ocean (61/100), Ingrid Ink (61/100), Iparcikk Műhely (61/100), ISSI (61/100).
A step up - brands to learn from: Ed. Züblin AG (71/100), Zone.college (71/100).
Category leader: Accenture (97/100).
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