Dein Sportgeschäft online
INTERSPORT (intersport.de) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands, in the 69th percentile of 27443 E-commerce brands.
INTERSPORT is an international sporting goods retailer, founded in 1968 and headquartered in Bern, operating under parent company Gresvig. The company sells over 50,000 sporting goods items both online (intersport.de) and in physical stores, including sportswear, shoes, and equipment for various sports and age groups. INTERSPORT offers services such as fast delivery, free returns, and purchase on invoice, aiming to make sports accessible to all customers through a wide selection of top brands.
| Brand Name | INTERSPORT |
|---|---|
| Domain | intersport.de |
| Industry | E-commerce, Sports & Fitness |
| Founded | 1968 |
| Headquarters | Bern |
| Parent Company / Owner | Gresvig |
| Main Competitors | Decathlon (76/100), SportScheck (77/100), Sports Direct (87/100), Foot Locker (90/100), JD Sports (80/100), Adidas (84/100), Nike (97/100), Sport Check (83/100) |
Moz Domain Authority 54/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #33,230 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
INTERSPORT has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Bei INTERSPORT findest du über 50.000 Sportartikel. Schnelle Lieferung ✓ kostenlose Retoure ✓ Kauf auf Rechnung ✓ jetzt Sportbekleidung online bestellen!" (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is INTERSPORT?", Claude could identify the brand as of October 2026. INTERSPORT is a major European sporting goods retailer operating as a cooperative of independently owned stores across many countries, and intersport.de is its German e-commerce platform selling sports apparel, footwear, and equipment from brands like Nike, Adidas, and Salomon al Best known for Being one of the largest sporting goods retail chains in Europe with a strong network of physical stores complemented by online shopping.
When asked "Best brands similar to INTERSPORT?", Claude would recommend INTERSPORT as of October 2026. It's a well-known, trusted name for sporting goods in Germany and Europe, so it's natural to mention alongside competitors like Decathlon or Sportscheck.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INTERSPORT's main competitors in E-commerce: Decathlon (76/100), SportScheck (77/100), Sports Direct (87/100), Foot Locker (90/100), JD Sports (80/100).
Sources: Brand Analyzer scan
INTERSPORT offers sportswear, footwear, and sports equipment for a wide variety of sports and activities, catering to men, women, and children. The company provides over 50,000 products from various brands, available through both online and physical retail channels, along with services like fast delivery, free returns, and purchase on invoice.
Sources: INTERSPORT official site
INTERSPORT has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 29, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INTERSPORT official site
INTERSPORT was founded in 1968. INTERSPORT operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
INTERSPORT is headquartered in Bern. INTERSPORT operates in the E-commerce category.
Sources: Wikidata
INTERSPORT sells sporting goods, including sportswear, shoes, and equipment for a wide range of sports and age groups. It operates both an online store (intersport.de) and physical retail locations, offering over 50,000 products along with services like fast delivery, free returns, and purchase on invoice.
Sources: INTERSPORT official site
INTERSPORT scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: INTERSPORT official site
INTERSPORT is an international sporting goods retailer founded in 1968 and headquartered in Bern, operating under parent company Gresvig. It sells sports apparel, footwear, and equipment both online and in physical stores across multiple countries.
Sources: INTERSPORT official site
INTERSPORT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INTERSPORT official site
INTERSPORT is owned by or part of Gresvig. INTERSPORT operates in the E-commerce category.
Sources: Wikidata
INTERSPORT's customers are sports-enthusiast men, women, and children looking for quality sportswear, shoes, and equipment for various sports and recreational activities. The target audience spans all age groups seeking a comprehensive range of sporting goods for both competitive and casual use.
Sources: INTERSPORT official site
INTERSPORT is known for offering a very large selection of sporting goods-over 50,000 products-from top brands, catering to sports enthusiasts of all ages. It is recognized as a major international retailer combining both online and brick-and-mortar sports retail.
Sources: INTERSPORT official site
INTERSPORT is popular due to its extensive product range of over 50,000 sporting goods items, combined with convenient shopping features like fast delivery, free returns, and purchase on invoice. Its long-standing presence since 1968 and broad selection of top brands for various sports and age groups also contribute to its popularity among sports enthusiasts.
Sources: INTERSPORT official site
INTERSPORT scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INTERSPORT has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #33,230 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify INTERSPORT from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INTERSPORT: Integrative Therapeutics (80/100), Instabill (80/100), In The Swim (80/100), Inventory Planner (80/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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