Alles voor jouw sportbeleving
INTERSPORT (intersport.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands, in the 62nd percentile of 24039 E-commerce brands.
INTERSPORT (intersport.nl) is an international sporting goods retailer founded in 1968, headquartered in Bern and owned by Gresvig. It operates an e-commerce platform in the Netherlands offering sportswear, shoes, and accessories from well-known brands. The company targets sports enthusiasts and active consumers seeking quality sporting products for various activities, combined with services such as fast delivery, free returns, and a loyalty program.
| Brand Name | INTERSPORT |
|---|---|
| Domain | intersport.nl |
| Industry | E-commerce, Sports & Fitness |
| Founded | 1968 |
| Headquarters | Bern |
| Parent Company / Owner | Gresvig |
| Main Competitors | Decathlon, Bever, Perry Sport, Aktiesport, Zalando (82/100), JD Sports, Foot Locker, Wehkamp (77/100) |
Moz Domain Authority 35/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #195,962 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ontdek sportkleding, schoenen en accessoires van topmerken bij Intersport. Vind alles voor jouw sport en shop eenvoudig online voor maximale sportbeleving." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is INTERSPORT?", Claude could identify the brand as of October 2026. INTERSPORT is a major international sporting goods retail chain, and intersport.nl is its Dutch e-commerce site selling sports apparel, footwear, and equipment from brands like Nike, Adidas, and its own private labels. Best known for Being one of the largest sporting goods retail chains in Europe with both physical stores and online shopping.
When asked "Best brands similar to INTERSPORT?", Claude would recommend INTERSPORT as of October 2026. It's a well known, widely trusted sporting goods retailer with a broad product range, so it would naturally come up alongside similar sports retailers like Decathlon or Sportamore.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INTERSPORT's main competitors in E-commerce: Zalando (82/100), Wehkamp (77/100).
Sources: Brand Analyzer scan
INTERSPORT has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 52, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INTERSPORT official site
INTERSPORT was founded in 1968. INTERSPORT operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
INTERSPORT is headquartered in Bern. INTERSPORT operates in the E-commerce category.
Sources: Wikidata
INTERSPORT offers sportswear, sports shoes, and sports accessories from a variety of well-known brands, catering to different sports and activities for active consumers.
Sources: INTERSPORT official site
INTERSPORT scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: INTERSPORT official site
INTERSPORT is an international sporting goods retailer founded in 1968, headquartered in Bern, and owned by Gresvig. Through its Dutch website intersport.nl, it operates as an e-commerce platform selling sportswear, shoes, and accessories from top brands to consumers in the Netherlands.
Sources: INTERSPORT official site
INTERSPORT sells sportswear, shoes, and accessories from leading brands through its online store, allowing customers to shop for equipment and apparel suited to various sports. It provides services such as fast delivery, free returns, and a loyalty/savings program to support an easy online shopping experience.
Sources: INTERSPORT official site
INTERSPORT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INTERSPORT official site
INTERSPORT is owned by or part of Gresvig. INTERSPORT operates in the E-commerce category.
Sources: Wikidata
INTERSPORT is used by sports enthusiasts and active consumers in the Netherlands who are looking for quality sportswear, footwear, and accessories for a range of sporting activities.
Sources: INTERSPORT official site
INTERSPORT is known for being an international sporting goods retailer offering a wide assortment of top sportswear, footwear, and accessory brands, combined with customer-friendly services like free returns and a rewards program.
Sources: INTERSPORT official site
INTERSPORT scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INTERSPORT has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (57/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #195,962 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 35/100. In a live check, Claude could already identify INTERSPORT from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INTERSPORT: Interparcel (79/100), Inter Cars (79/100), INTERTOP (79/100), InventoryLab (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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