Your one-stop sports betting shop
interwetten (interwetten.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Media & Entertainment brands, in the 94th percentile of 5715 Sports & Fitness brands.
Interwetten is an online sports betting company founded in 1990 and headquartered in Gżira. It offers betting on football, tennis, basketball, and other sports, including live betting and outright markets. The platform provides competitive odds, weekly promotions, and a €200 welcome bonus for new customers. Interwetten targets sports fans and bettors worldwide seeking a comprehensive online betting experience across major global sports.
| Brand Name | interwetten |
|---|---|
| Domain | interwetten.com |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1990 |
| Headquarters | Gżira |
| Main Competitors | Bet365 (83/100), Bwin (85/100), William Hill (84/100), Betway (81/100), Unibet (83/100), Betfair (86/100), 1xBet (82/100) |
Moz Domain Authority 53/100 vs category average 45 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #52,668 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
interwetten has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Bet on football, tennis, basketball & more with interwetten. Enjoy top sports betting odds, live betting, promotions & a €200 welcome bonus." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is interwetten?", Claude could identify the brand as of October 2026. Interwetten is an online sports betting and gambling company founded in Austria in 1990, offering sports wagering and casino games across various European markets. Best known for Being one of the longer-established European online sports betting bookmakers, especially known for soccer betting.
When asked "Best brands similar to interwetten?", Claude would recommend interwetten as of October 2026. It's a recognizable, established European bookmaker often mentioned alongside other sports betting brands, particularly for soccer fans.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
interwetten's main competitors in Sports & Fitness: Bet365 (83/100), Bwin (85/100), William Hill (84/100), Betway (81/100), Unibet (83/100).
Sources: Brand Analyzer scan
interwetten has moderate AI-search visibility, scoring 67/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 51, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: interwetten official site
interwetten was founded in 1990. interwetten operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
interwetten is headquartered in Gżira. interwetten operates in the Sports & Fitness category.
Sources: Wikidata
Interwetten offers sports betting services including pre-match and live betting on football, tennis, basketball, and other sports, as well as outright betting markets. The platform also provides weekly promotions and a welcome bonus for new customers.
Sources: interwetten official site
interwetten scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: interwetten official site
Interwetten provides online sports betting services, allowing customers to bet on football, tennis, basketball, and other sports. It offers live betting, outright betting, competitive odds, and promotional offers such as a welcome bonus for new users.
Sources: interwetten official site
interwetten can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: interwetten official site
Interwetten is an online sports betting company founded in 1990 and headquartered in Gżira. It operates a digital platform that allows users to place bets on a wide range of sports events.
Sources: interwetten official site
Interwetten is known for offering competitive sports betting odds, extensive live betting options across major sports like football and tennis, and regular promotions including a €200 welcome bonus for new customers.
Sources: interwetten official site
Interwetten is used by sports fans and bettors worldwide who are interested in placing bets on football, tennis, basketball, and other sports, and who seek competitive odds and live betting options along with promotional rewards.
Sources: interwetten official site
interwetten scores 67/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
interwetten has a moderate AI-visibility profile at 67/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (51/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #52,668 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify interwetten from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to interwetten: NTT INDYCAR SERIES (87/100), Huffy (87/100), Jack Wolfskin (87/100), Jeanneau (87/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.