Global Seafood Industry News
IntraFish (intrafish.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Food & Beverage brands, in the 47th percentile of 7479 Media & Entertainment brands.
IntraFish is a specialized news and media outlet founded in 1996 that covers the global seafood and aquaculture industry. Operating under DN Media Group, it delivers timely, in-depth journalism and analysis on topics such as aquaculture, fishing, and seafood trade. Its content is aimed at industry professionals, executives, investors, and other stakeholders seeking informed insights to support business decisions within the seafood sector.
| Brand Name | IntraFish |
|---|---|
| Domain | intrafish.com |
| Industry | Media & Entertainment, Food & Beverage |
| Founded | 1996 |
| Parent Company / Owner | DN Media Group |
| Main Competitors | Undercurrent News (75/100), SeafoodSource (76/100), The Fish Site, Fishupdate, World Fishing & Aquaculture |
Moz Domain Authority 58/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #329,948 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To deliver timely, in-depth news and analysis for professionals across the global seafood industry." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Vue.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is IntraFish?", Claude could identify the brand as of September 2026. IntraFish is a media company that provides news, analysis, and business intelligence focused on the seafood and aquaculture industry, covering topics like salmon farming, fisheries, and seafood markets worldwide. Best known for Being a leading trade publication and data source for the global seafood and aquaculture industry.
When asked "Best brands similar to IntraFish?", Claude would recommend IntraFish as of September 2026. It's widely regarded as the go-to industry publication for seafood and aquaculture professionals, so it would come up naturally in that specific niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IntraFish's main competitors in Media & Entertainment: Undercurrent News (75/100), SeafoodSource (76/100).
Sources: Brand Analyzer scan
IntraFish offers news articles, analysis, and industry insights related to seafood, aquaculture, fishing, and seafood trade, tailored for professionals in these sectors.
Sources: IntraFish official site
IntraFish is a specialized news agency and media outlet, founded in 1996, that focuses on the global seafood and aquaculture industry. It operates under DN Media Group and is known as a fishing industry news agency delivering journalism tailored to seafood sector professionals.
Sources: IntraFish official site
IntraFish has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 43, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IntraFish official site
IntraFish was founded in 1996. IntraFish operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IntraFish delivers timely, in-depth news and analysis covering all aspects of the global seafood industry, including aquaculture, fishing, and trade. It produces specialized journalism intended to help industry professionals, executives, and investors make informed decisions.
Sources: IntraFish official site
IntraFish scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IntraFish official site
IntraFish is used by seafood industry professionals, executives, investors, and other stakeholders involved in aquaculture, fishing, and seafood trade worldwide.
Sources: IntraFish official site
IntraFish is known for being a trusted, specialized news source dedicated to the global seafood and aquaculture industry, providing in-depth coverage and analysis for professionals in this sector.
Sources: IntraFish official site
IntraFish can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IntraFish official site
IntraFish scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IntraFish has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #329,948 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify IntraFish from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IntraFish: Intermarium.News (77/100), Paytm Insider (77/100), INTRUST Bank Arena (77/100), Investors Underground (77/100).
A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).
Category leader: Complex (97/100).
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