Europe's Leading Window & Door Group
Inwido (inwido.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Real Estate brands, in the 83rd percentile of 29636 Manufacturing brands.
Inwido is a Swedish window and door manufacturer headquartered in Vetlanda, founded in 2004. Operating as a decentralized group of manufacturers across Europe, it positions itself as the continent's leading window and door group, focusing on sustainable growth, energy-efficient products, and customer-focused innovation. Its target audience includes investors, homeowners, builders, and construction professionals seeking quality window and door solutions. The company is led by CEO Fredrik Meuller.
| Brand Name | Inwido |
|---|---|
| Domain | inwido.com |
| Industry | Manufacturing, Real Estate |
| Founded | 2004 |
| Headquarters | Vetlanda |
| CEO | Fredrik Meuller |
| Main Competitors | VELUX (90/100), Deceuninck (83/100), Internorm (83/100), REHAU (85/100), Schüco (82/100), JELD-WEN (80/100), VKR Group |
Moz Domain Authority 34/100 vs category average 36 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,170,166 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Inwido is Europe" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Inwido?", Claude could identify the brand as of October 2026. Inwido is a Swedish company and Europe's largest window manufacturer, operating a group of local window and door brands across the Nordics, UK, Ireland, Poland and other European markets. It's listed on the Stockholm stock exchange and grows partly through acquiring regional wind Best known for Being Europe's largest window manufacturer, operating as a group of local brands like Elitfönster, Snickarglädje, and Diplomat.
When asked "Best brands similar to Inwido?", Claude would recommend Inwido as of October 2026. It's a major, publicly traded player in the European window and door manufacturing space, so it's relevant when discussing top manufacturers in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Inwido's main competitors in Manufacturing: VELUX (90/100), Deceuninck (83/100), Internorm (83/100), REHAU (85/100), Schüco (82/100).
Sources: Brand Analyzer scan
Inwido is a Swedish window and door manufacturer founded in 2004 and headquartered in Vetlanda, Sweden. It operates as a decentralized group of manufacturing companies across Europe, positioning itself as the continent's leading window and door group.
Sources: Inwido official site
Inwido has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 46, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Inwido official site
Inwido was founded in 2004. Inwido operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Inwido is headquartered in Vetlanda. Inwido operates in the Manufacturing category.
Sources: Wikidata
Inwido offers windows and doors manufactured for homeowners, builders, and construction professionals. The company emphasizes high-quality, energy-efficient products developed through a network of decentralized manufacturing companies across Europe.
Sources: Inwido official site
Inwido manufactures windows and doors, operating through a decentralized network of companies across Europe. It focuses on producing high-quality, energy-efficient products for the construction and renovation markets while driving sustainable growth and innovation in the industry.
Sources: Inwido official site
Inwido scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Inwido official site
Inwido can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Inwido official site
Inwido is known for being a leading window and door manufacturing group in Europe, recognized for its decentralized operating model that combines local expertise with group-wide scale, as well as its emphasis on sustainability and the industry's green transition.
Sources: Inwido official site
Inwido's offerings are used by homeowners, builders, and construction professionals across Europe seeking window and door solutions. The company also serves investors interested in its position as a leading manufacturing group in the sector.
Sources: Inwido official site
Inwido scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Inwido has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,170,166 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify Inwido from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Inwido: INVEX (81/100), Inventables (81/100), IndianOil (Indian Oil Corporation Ltd.) (81/100), IoT Analytics (81/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.