A safe and healthy world of work
IOSH (Institution of Occupational Safety and Health) (iosh.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Other brands, in the 64th percentile of 6311 Non-profit brands.
IOSH (Institution of Occupational Safety and Health) is the Chartered body and largest membership organisation for health and safety professionals, founded in 1945. Its mission is to ensure a safe and healthy world of work by supporting and developing health and safety professionals through recognised qualifications, training, and professional development. IOSH serves individuals and organisations seeking career growth and organisational excellence in occupational safety and health.
| Brand Name | IOSH (Institution of Occupational Safety and Health) |
|---|---|
| Domain | iosh.com |
| Industry | Non-profit, Education |
| Founded | 1945 |
| Main Competitors | NEBOSH, British Safety Council, American Society of Safety Professionals (ASSP), National Safety Council (NSC) (88/100), Chartered Institute of Ergonomics and Human Factors (CIEHF), International Institute of Risk & Safety Management (IIRSM) |
Moz Domain Authority 57/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #193,159 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "IOSH (Institution of Occupational Safety and Health) is the Chartered body and largest membership organisation for health and safety professionals. Our vision is simple: a safe and…" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, YouTube, LinkedIn, Instagram, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is IOSH (Institution of Occupational Safety and Health)?", Claude could identify the brand as of September 2026. IOSH is the world's largest professional membership body for people working in health, safety, and occupational risk management, offering certifications, training, and guidance to promote safer workplaces globally. It's based in the UK and sets standards for occupational safety p Best known for Being the leading professional membership organization for occupational health and safety practitioners, known for its widely-recognized training courses like I.
When asked "Best brands similar to IOSH (Institution of Occupational Safety and Health)?", Claude would recommend IOSH (Institution of Occupational Safety and Health) as of September 2026. It's a globally respected authority in occupational safety training and certification, so it would naturally come up alongside similar bodies like NEBOSH or the British Safety Council.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IOSH offers recognised qualifications, training courses, and professional development programs in occupational safety and health, along with professional membership and chartered-level credentials for individuals and organisations.
Sources: IOSH (Institution of Occupational Safety and Health) official site
IOSH (Institution of Occupational Safety and Health) is the Chartered body and largest membership organisation for health and safety professionals, founded in 1945. It is a non-profit professional and educational institution focused on occupational safety and health.
Sources: IOSH (Institution of Occupational Safety and Health) official site
IOSH (Institution of Occupational Safety and Health) has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 71, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IOSH (Institution of Occupational Safety and Health) official site
IOSH (Institution of Occupational Safety and Health) was founded in 1945. IOSH (Institution of Occupational Safety and Health) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IOSH (Institution of Occupational Safety and Health) scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IOSH (Institution of Occupational Safety and Health) official site
IOSH is known for being the Chartered body and largest membership organisation for health and safety professionals, offering trusted, chartered-level credentials, training, and professional development in occupational safety and health.
Sources: IOSH (Institution of Occupational Safety and Health) official site
IOSH (Institution of Occupational Safety and Health) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IOSH (Institution of Occupational Safety and Health) official site
IOSH is used by health and safety professionals, as well as businesses and organisations seeking training, qualifications, and professional recognition in occupational safety and health.
Sources: IOSH (Institution of Occupational Safety and Health) official site
IOSH is prominent because it is the largest membership organisation for health and safety professionals and holds Chartered body status, giving its qualifications and training recognised authority within the occupational safety and health field.
Sources: IOSH (Institution of Occupational Safety and Health) official site
IOSH (Institution of Occupational Safety and Health) scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IOSH (Institution of Occupational Safety and Health) has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (71/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #193,159 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify IOSH (Institution of Occupational Safety and Health) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IOSH (Institution of Occupational Safety and Health): Institute for Public Relations (80/100), Instiglio (80/100), Institute for Policy Studies (80/100), IslamHouse.com (80/100).
A step up - brands to learn from: Youth Ki Awaaz (81/100), Young Survival Coalition (81/100).
Category leader: PBS (97/100).
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