Real-time IP Geolocation Made Simple
IPapi (ipapi.com) earns a Brand Analyzer score of 82 out of 100, placing it in the Strong Brand tier among SaaS brands, Technology brands. Among 14247 SaaS brands analyzed, IPapi ranks in the 88th percentile (category average 71, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 85/100, Brand Authority 31/100.
IPapi (ipapi.com) is a SaaS company founded in 2011 that provides a free IP-to-geolocation REST API supporting IPv4 and IPv6 GeoIP and reverse IP lookup. It returns data in JSON and XML formats, compatible with PHP, JavaScript, Node, Python, Java, and other languages. The service delivers over 45 unique data points per IP address, drawing on long-term ISP partnerships and years of data collection. It targets developers, businesses, and enterprises needing scalable IP intelligence solutions for applications ranging from small projects to high-volume enterprise systems.
| Brand Name | IPapi |
|---|---|
| Domain | ipapi.com |
| Industry | SaaS, Technology |
| Founded | 2011 |
| Main Competitors | ipstack, IPinfo (93/100), MaxMind (70/100), IP2Location (85/100), ipdata, ipgeolocation.io, AbstractAPI |
Moz Domain Authority 38/100 vs category average 31 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #106,955 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Free IP to geolocation REST API supporting IPv4 or IPv6 GeoIP and reverse IP lookup using JSON and XML in PHP, JavaScript, Node, Python, Java, and more." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
IPapi scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IPapi has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #106,955 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify IPapi from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is IPapi?", Claude could identify the brand as of August 2026. IPapi is an IP geolocation API service that lets developers look up location, currency, timezone, and other data associated with an IP address via a simple REST API. Best known for IP address geolocation lookup API for developers.
When asked "Best brands similar to IPapi?", Claude would recommend IPapi as of August 2026. It's a straightforward, commonly used option in the IP geolocation API space alongside competitors like ipstack and ipapi.co.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IPapi's main competitors include ipstack, IPinfo (93/100), MaxMind (70/100), IP2Location (85/100), ipdata. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
IPapi and IPinfo are competitors in SaaS. Brand Analyzer scores IPapi at 82/100 and IPinfo at 93/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to IPapi include ipstack, IPinfo (93/100), MaxMind (70/100), IP2Location (85/100), ipdata. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
IPapi has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 30, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IPapi official site
IPapi was founded in 2011. IPapi operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IPapi offers an IP geolocation and reverse IP lookup REST API. The API supports IPv4 and IPv6 addresses and returns data in JSON or XML formats. It is compatible with multiple programming languages, including PHP, JavaScript, Node, Python, and Java. The service provides over 45 unique data points per IP address, catering to use cases ranging from small development projects to high-volume enterprise systems.
Sources: IPapi official site
IPapi scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IPapi official site
IPapi is a SaaS-based IP geolocation and reverse IP lookup service, offering a REST API that developers and businesses use to retrieve geographic and network information associated with IP addresses. Founded in 2011, it supports both IPv4 and IPv6 addresses and returns data in JSON or XML formats. The API is designed to integrate with multiple programming languages including PHP, JavaScript, Node, Python, and Java, making it accessible for a wide range of technical use cases, from small independent projects to large-scale enterprise systems requiring high-volume lookups.
Sources: IPapi official site
IPapi provides an API that converts IP addresses into geolocation data and performs reverse IP lookups. It supports IPv4 and IPv6 addresses and returns results in JSON or XML, allowing integration into applications built with PHP, JavaScript, Node, Python, Java, and other languages. The service delivers over 45 unique data points per IP address, such as location and network-related information, sourced from years of data collection and long-term ISP partnerships. It is designed to scale from small development projects to high-volume enterprise-level demands.
Sources: IPapi official site
IPapi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IPapi official site
IPapi is known for offering a developer-friendly REST API for IP geolocation and reverse IP lookup, supporting both IPv4 and IPv6 addresses. It is recognized for providing over 45 unique data points per IP address and for its compatibility with multiple programming languages, including PHP, JavaScript, Node, Python, and Java. Its data quality is attributed to long-term ISP partnerships and years of accumulated data collection, positioning it as a scalable solution for both small projects and enterprise-level applications.
Sources: IPapi official site
IPapi is used by developers, businesses, and enterprises that need reliable IP geolocation and reverse IP lookup data for their applications. Its target audience spans from individuals working on small-scale projects to organizations running high-volume, enterprise-level systems that require scalable and accurate IP intelligence data integrated via a REST API.
Sources: IPapi official site
Ranked closest to IPapi: Euna Solutions (82/100), Interactions (part of SoundHound AI) (82/100), ISN (82/100), IsoMetrix (82/100).
A step up - brands to learn from: Zerto (91/100), Workday (91/100).
Category leader: Accenture (97/100).