Pesquisa econômica aplicada ao Brasil
Ipea (ipea.gov.br) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Education brands, in the 48th percentile of 8288 Government brands.
Ipea (Instituto de Pesquisa Econômica Aplicada) is a Brazilian federal government research institute that produces and disseminates applied economic and social research to support public policy planning and formulation in Brazil. It serves policymakers, researchers, graduate students, government managers, and academics with technical studies, data, and training programs such as a Master's in Public Policy, positioning itself as the government's leading applied economic research institute.
| Brand Name | Ipea |
|---|---|
| Domain | ipea.gov.br |
| Industry | Government, Education |
| Parent Company / Owner | Governo Federal do Brasil |
| Main Competitors | Fundação Getulio Vargas (70/100), Instituto Brasileiro de Geografia e Estatística (IBGE), Fundação Sistema Estadual de Análise de Dados (Seade), Comissão Econômica para a América Latina e o Caribe (CEPAL) (80/100), Banco Central do Brasil (74/100), Instituto Brasileiro de Economia (Ibre/FGV) |
Moz Domain Authority 75/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #40,457 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ipea - Instituto de Pesquisa Econômica Aplicada" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ipea?", Claude could identify the brand as of October 2026. Ipea (Instituto de Pesquisa Econômica Aplicada) is a Brazilian federal government think tank that conducts research on economics, public policy, and social development to support government planning and decision-making. Best known for Producing applied economic and social research used to inform Brazilian public policy.
When asked "Best brands similar to Ipea?", Claude would recommend Ipea as of October 2026. It's a well-established and respected institution for anyone looking at Brazilian government research bodies or public policy think tanks.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ipea's main competitors in Government: Fundação Getulio Vargas (70/100), Comissão Econômica para a América Latina e o Caribe (CEPAL) (80/100), Banco Central do Brasil (74/100).
Sources: Brand Analyzer scan
Ipea, or Instituto de Pesquisa Econômica Aplicada, is a public research institute linked to the Brazilian federal government. It conducts applied economic and social research aimed at informing the planning and formulation of public policies in Brazil.
Sources: Ipea official site
Ipea has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 34, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ipea official site
Ipea produces and disseminates technical research, studies, and data on Brazilian economics and social development. It supports evidence-based public policy decision-making and offers academic training, including a Master's degree in Public Policy, for government managers and researchers.
Sources: Ipea official site
Ipea scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ipea official site
Ipea offers applied economic and social research studies, technical reports, and data analysis on Brazilian development. It also provides academic training, notably a Master's degree in Public Policy, aimed at strengthening evidence-based decision-making among government professionals and researchers.
Sources: Ipea official site
Ipea can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ipea official site
Ipea is known as Brazil's principal government-affiliated institute for applied economic research, producing rigorous studies and data that inform national public policy formulation and serve as a reference point for researchers and policymakers.
Sources: Ipea official site
Ipea's research and services are used by public policy formulators, government managers, academic researchers, and graduate students, particularly those interested in Brazilian economics and social development.
Sources: Ipea official site
Ipea scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ipea has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (31/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #40,457 (Tranco) and a Moz Domain Authority of 75/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ipea from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ipea: International Peace Bureau (IPB) (75/100), Invest in Denmark (75/100), IP India (75/100), Interprovinciaal Overleg (IPO) (75/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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