Collecting revenue, supporting New Zealand
Inland Revenue - Te Tari Taake (ird.govt.nz) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Finance brands, in the 67th percentile of 9570 Government brands.
Inland Revenue (Te Tari Taake) is the official tax authority of New Zealand, responsible for collecting most of the government's revenue. It also administers social support programmes such as Child Support, Working for Families Tax Credits, and Best Start. The agency serves individuals, families, businesses, and intermediaries, aiming to ensure compliance with tax obligations while providing access to government support schemes in a transparent and accessible manner.
| Brand Name | Inland Revenue - Te Tari Taake |
|---|---|
| Domain | ird.govt.nz |
| Industry | Government, Finance |
| Founded | 1998 |
| Headquarters | Marseille |
| Main Competitors | Australian Taxation Office (77/100), HM Revenue & Customs (76/100), Internal Revenue Service (90/100), Canada Revenue Agency (83/100) |
Moz Domain Authority 61/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Kia ora haere mai, welcome to the New Zealand Inland Revenue website. We collect most of the revenue that the New Zealand government needs to fund its programmes. We also administe…" (Meta description: 48 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on YouTube, LinkedIn, Instagram; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Inland Revenue - Te Tari Taake?", Claude could identify the brand as of October 2026. Inland Revenue (Te Tari Taake) is New Zealand's government department responsible for collecting taxes and administering social support programmes like Working for Families and student loan repayments. It operates under the Ministry of Revenue and is the NZ equivalent of the IRS Best known for Being New Zealand's tax collection and administration agency.
When asked "Best brands similar to Inland Revenue - Te Tari Taake?", Claude would recommend Inland Revenue - Te Tari Taake as of October 2026. If someone asked about national tax authorities or NZ government services, it's the definitive and only relevant answer.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Inland Revenue - Te Tari Taake's main competitors in Government: Australian Taxation Office (77/100), HM Revenue & Customs (76/100), Internal Revenue Service (90/100), Canada Revenue Agency (83/100).
Sources: Brand Analyzer scan
Inland Revenue - Te Tari Taake has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 37, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Inland Revenue - Te Tari Taake was founded in 1998. Inland Revenue - Te Tari Taake operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Inland Revenue - Te Tari Taake is headquartered in Marseille. Inland Revenue - Te Tari Taake operates in the Government category.
Sources: Wikidata
Inland Revenue provides tax collection services and administers social support programmes including Child Support, Working for Families Tax Credits, and Best Start payments.
Inland Revenue - Te Tari Taake scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Inland Revenue (Te Tari Taake) is the government department responsible for tax collection and administration of social support programmes in New Zealand.
Inland Revenue - Te Tari Taake can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Individuals, families, businesses, organisations, and intermediaries in New Zealand who need to pay taxes, claim social support, or meet financial obligations to the government.
It is known for being New Zealand's primary tax collection agency and for administering key social support payments like Working for Families and Best Start.
Inland Revenue - Te Tari Taake scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Inland Revenue - Te Tari Taake has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 61/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Inland Revenue - Te Tari Taake from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Inland Revenue - Te Tari Taake: Invest in Holland (NFIA) (78/100), Invest India (78/100), Iron Bow Technologies (78/100), IRSG (78/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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