La tua musica, il nostro mondo
IRD (ird.it) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 39th percentile of 38334 Media & Entertainment brands.
IRD is an Italian company operating in the Media & Entertainment sector, founded in 1998, that distributes and promotes recorded music. It offers a curated catalog of independent and niche music releases alongside dedicated services for record labels and artists, aiming to provide visibility and market distribution for independent music in Italy. Its target audience includes record labels, independent musicians, music enthusiasts and retailers seeking new releases.
| Brand Name | IRD |
|---|---|
| Domain | ird.it |
| Industry | Media & Entertainment |
| Founded | 1998 |
| Headquarters | Marseille |
| Main Competitors | Believe (85/100), The Orchard (89/100), Audioglobe (79/100), IDOL, Venus Music |
IRD appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "IRD si impegna a distribuire e promuovere produzioni discografiche di qualità, mettendo in luce artisti e nuove uscite musicali." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter); no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is IRD?", Claude could not identify the brand as of November 2026. I don't genuinely recognize an Italian media company called IRD at ird.it, likely because it's a small or regional operation without much presence in my training data.
When asked "Best brands similar to IRD?", Claude would not surface IRD as of November 2026. I can't confidently recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IRD's main competitors in Media & Entertainment: Believe (85/100), The Orchard (89/100), Audioglobe (79/100).
Sources: Brand Analyzer scan
IRD has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 14, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IRD official site
IRD was founded in 1998. IRD operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IRD is headquartered in Marseille. IRD operates in the Media & Entertainment category.
Sources: Wikidata
IRD scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: IRD official site
IRD can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IRD official site
IRD scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IRD has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (14/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check (November 2026), Claude could not identify IRD from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.