Building the foundation for clean energy
IREC (Interstate Renewable Energy Council) (irecusa.org) earns a Brand Analyzer score of 79 out of 100, placing it in the Brand-Ready tier among Non-profit brands, Energy & Utilities brands, Government brands. Among 1244 Non-profit brands analyzed, IREC (Interstate Renewable Energy Council) ranks in the 70th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 78/100, Digital Presence 100/100, Visual Identity 83/100, Messaging Clarity 95/100, Trust Foundation 90/100, AI Discoverability 85/100, Brand Authority 36/100.
IREC (Interstate Renewable Energy Council) is a 501(c)(3) nonprofit organization focused on accelerating the adoption of clean energy and energy efficiency. It works across three areas-state energy regulation, workforce development, and local government technical assistance-supporting programs such as SolSmart and Charging Smart. IREC serves state regulators, policymakers, local governments, educators, and clean energy job seekers and employers, helping over 500 cities, counties, and towns expand clean energy options.
| Brand Name | IREC (Interstate Renewable Energy Council) |
|---|---|
| Domain | irecusa.org |
| Industry | Non-profit, Energy & Utilities |
| Main Competitors | NC Clean Energy Technology Center, Clean Energy States Alliance (76/100), American Council on Renewable Energy (88/100), National Association of State Energy Officials (75/100), Solar Energy Industries Association (84/100) |
Moz Domain Authority 60/100 vs category average 45 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #281,352 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "IREC is a 501(c)(3) nonprofit building the foundation for rapid adoption of clean energy and energy efficiency to benefit people, the economy, and our planet." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
IREC (Interstate Renewable Energy Council) scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IREC (Interstate Renewable Energy Council) has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #281,352 (Tranco), a Moz Domain Authority of 60/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify IREC (Interstate Renewable Energy Council) from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is IREC (Interstate Renewable Energy Council)?", Claude could identify the brand as of August 2026. IREC is a nonprofit organization that has worked for decades to advance renewable energy and energy efficiency through policy research, workforce credentialing, and support for clean energy regulations at the state level. Best known for Developing credentialing standards and best practices for solar and clean energy workforce training, as well as advocating for interconnection and net metering .
When asked "Best brands similar to IREC (Interstate Renewable Energy Council)?", Claude would recommend IREC (Interstate Renewable Energy Council) as of August 2026. It's a respected and long-standing organization in the clean energy policy and workforce space, so it would come up naturally in discussions about renewable energy nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IREC (Interstate Renewable Energy Council)'s main competitors include NC Clean Energy Technology Center, Clean Energy States Alliance (76/100), American Council on Renewable Energy (88/100), National Association of State Energy Officials (75/100), Solar Energy Industries Association (84/100). These companies compete in the Non-profit space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
IREC (Interstate Renewable Energy Council) and American Council on Renewable Energy are competitors in Non-profit. Brand Analyzer scores IREC (Interstate Renewable Energy Council) at 79/100 and American Council on Renewable Energy at 88/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to IREC (Interstate Renewable Energy Council) include NC Clean Energy Technology Center, Clean Energy States Alliance (76/100), American Council on Renewable Energy (88/100), National Association of State Energy Officials (75/100), Solar Energy Industries Association (84/100). Each is an established option in the Non-profit space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
IREC (Interstate Renewable Energy Council) is a 501(c)(3) nonprofit organization dedicated to building the foundation for rapid adoption of clean energy and energy efficiency to benefit people, the economy, and the planet.
Sources: IREC (Interstate Renewable Energy Council) official site
IREC (Interstate Renewable Energy Council) has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 48, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IREC (Interstate Renewable Energy Council) official site
IREC offers technical assistance and programs related to clean energy adoption, including SolSmart (which helps local governments streamline solar energy processes) and Charging Smart (which supports electric vehicle charging infrastructure planning). It also provides resources and support for state energy regulatory reform and workforce development initiatives in the clean energy sector.
Sources: IREC (Interstate Renewable Energy Council) official site
IREC (Interstate Renewable Energy Council) scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IREC (Interstate Renewable Energy Council) official site
IREC (Interstate Renewable Energy Council) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IREC (Interstate Renewable Energy Council) official site
IREC's work is used by state energy regulators, policymakers, local government officials, workforce educators, employers, and job seekers involved in the clean energy and energy efficiency sectors. Its programs specifically support cities, counties, and towns seeking to expand clean energy and EV charging infrastructure.
Sources: IREC (Interstate Renewable Energy Council) official site
IREC is known for its work supporting clean energy policy and implementation through programs like SolSmart and Charging Smart, which have assisted over 500 cities, counties, and towns in expanding energy options. It is also recognized for its focus on state energy regulatory reform and clean energy workforce development.
Sources: IREC (Interstate Renewable Energy Council) official site
Ranked closest to IREC (Interstate Renewable Energy Council): re:Members (79/100), IDEAS For Us (79/100), Kanopi Studios (79/100), Leader Dogs for the Blind (79/100).
A step up - brands to learn from: World Aquatics (81/100), United States Golf Association (USGA) (81/100).
Category leader: PLOS (97/100).