Domain available for purchase
Irma.it (irma.it) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 65th percentile of 43604 Other brands.
Irma.it is a domain name currently being marketed for sale, as indicated by its site description. It shares its name with Irma, a former Danish chain of stores founded in 1886, headquartered in Albertslund, and owned by Coop Danmark. The domain itself is positioned as a short, brandable web address suited for entrepreneurs, investors, or businesses seeking a memorable online identity, rather than as an active operating business.
| Brand Name | Irma.it |
|---|---|
| Domain | irma.it |
| Industry | Other |
| Founded | 1886 |
| Headquarters | Albertslund |
| Parent Company / Owner | Coop Danmark |
| Main Competitors | Sedo (93/100), GoDaddy (83/100), Afternic (91/100), Flippa (95/100), BrandBucket (74/100) |
Irma.it appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Find information, resources and relevant links for irma.it. This domain may be for sale." (Meta description: 14 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Irma.it?", Claude could not identify the brand as of November 2026. I don't genuinely recognize Irma.it as a specific company; it may be a small or regional Italian business with limited presence in my training data.
When asked "Best brands similar to Irma.it?", Claude would not surface Irma.it as of November 2026. I can't recommend it confidently since I don't have verified details about what it actually offers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Irma.it's main competitors in Other: Sedo (93/100), GoDaddy (83/100), Afternic (91/100), Flippa (95/100), BrandBucket (74/100).
Sources: Brand Analyzer scan
Irma.it has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 4, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Irma.it official site
Irma.it was founded in 1886. Irma.it operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Irma.it is headquartered in Albertslund. Irma.it operates in the Other category.
Sources: Wikidata
Irma.it scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Irma.it official site
Irma.it can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Irma.it official site
Irma.it is owned by or part of Coop Danmark. Irma.it operates in the Other category.
Sources: Wikidata
Irma.it scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Irma.it has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Irma.it from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Irma.it: Irisys (76/100), IRF (76/100), Iron Orchid Designs (76/100), Irontech Doll (76/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.