Redefining infrared detector technology
IRnova (irnova.se) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Technology brands, Energy & Utilities brands, in the 58th percentile of 24788 Manufacturing brands.
IRnova is a Swedish manufacturer of advanced infrared detectors, headquartered in Kista and founded in 2007. The company specializes in optical gas imaging (OGI) detectors and is described as the world pioneer and sole European manufacturer of T2SL (superlattice) detectors, as well as small-pitch high-resolution QWIP technology. Drawing on over 40 years of experience and Europe's only in-house T2SL production, IRnova serves defense contractors, space agencies, and industrial organizations that require high-performance infrared detection and gas imaging solutions.
| Brand Name | IRnova |
|---|---|
| Domain | irnova.se |
| Industry | Manufacturing, Technology |
| Founded | 2007 |
| Headquarters | Kista |
| Main Competitors | Lynred (82/100), Teledyne FLIR (83/100), Leonardo DRS (73/100), AIM Infrarot-Module, Xenics, SCD (Semi Conductor Devices) |
Moz Domain Authority 24/100 vs category average 36 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "As a leading supplier of optical gas imaging (OGI) detectors, world pioneer and sole European manufacturer of revolutionary T2SL (superlattice) detectors and small-pitch high-resol…" (Meta description: 41 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on X (Twitter), YouTube, Facebook, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IRnova's main competitors in Manufacturing: Lynred (82/100), Teledyne FLIR (83/100), Leonardo DRS (73/100).
Sources: Brand Analyzer scan
IRnova offers infrared detector solutions including optical gas imaging (OGI) detectors, T2SL (superlattice) detectors, and small-pitch high-resolution QWIP (Quantum Well Infrared Photodetector) detectors. These products are designed for high-performance infrared detection and gas imaging applications across various demanding sectors.
Sources: IRnova official site
IRnova is a Swedish company based in Kista that manufactures advanced infrared detectors. Founded in 2007, it is recognized as the world pioneer and sole European manufacturer of T2SL (superlattice) detectors and small-pitch high-resolution QWIP technology, with a focus on optical gas imaging (OGI) detectors.
Sources: IRnova official site
IRnova has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 22, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IRnova official site
IRnova was founded in 2007. IRnova operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IRnova is headquartered in Kista. IRnova operates in the Manufacturing category.
Sources: Wikidata
IRnova develops and manufactures infrared detector solutions, including optical gas imaging (OGI) detectors, T2SL (superlattice) detectors, and small-pitch high-resolution QWIP detectors. It provides these advanced sensor technologies to customers in defense, space, and industrial sectors that require high-performance infrared detection capabilities.
Sources: IRnova official site
IRnova scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IRnova official site
IRnova is known for being the world pioneer and sole European manufacturer of T2SL (superlattice) infrared detectors, as well as its small-pitch high-resolution QWIP detector technology. It is also recognized for operating Europe's only in-house T2SL production facility, backed by more than 40 years of combined industry experience.
Sources: IRnova official site
IRnova can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IRnova official site
IRnova's infrared detector solutions are used by global defense contractors, space agencies, and industrial organizations that require high-performance infrared detection and gas imaging capabilities for their applications.
Sources: IRnova official site
IRnova's prominence in its niche stems from its unique status as the sole European manufacturer of T2SL (superlattice) detectors and its small-pitch high-resolution QWIP technology. This specialized, hard-to-replicate capability, combined with decades of accumulated expertise, makes it a notable supplier for defense, space, and industrial customers seeking advanced infrared detection solutions.
Sources: IRnova official site
IRnova scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IRnova has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 24/100 and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IRnova: IQ Glass (77/100), IPP Pooling (77/100), Ironclad Performance Wear (77/100), ISISPACE (77/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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