Allies for sustainable agrifood transformation
IRTA (irta.cat) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Education brands, Government brands, in the 49th percentile of 7875 Food & Beverage brands.
IRTA (Institut de Recerca i Tecnologia Agroalimentàries) is a research institute based in Catalonia, Spain, founded in 1985 and headquartered at Torre Marimon. It operates under the Generalitat of Catalonia and focuses on scientific research and technological innovation in the agrifood sector. IRTA works to support the sustainable transformation of agrifood systems, addressing challenges such as water use and sustainability, and serves agrifood professionals, researchers, policymakers, and institutions through applied research and international scientific collaboration.
| Brand Name | IRTA |
|---|---|
| Domain | irta.cat |
| Industry | Food & Beverage, Education |
| Founded | 1985 |
| Headquarters | Torre Marimon |
| Parent Company / Owner | Generalitat of Catalonia |
| Main Competitors | INRAE (80/100), Wageningen University & Research (82/100), CSIC (77/100), IFAPA (72/100), Teagasc (80/100) |
Moz Domain Authority 56/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #250,314 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
IRTA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Som els aliats del sector per a la transformació sostenible dels sistemes agroalimentaris" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CA-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, ASP.NET, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is IRTA?", Claude could identify the brand as of October 2026. IRTA (Institut de Recerca i Tecnologia Agroalimentàries) is a public research institute based in Catalonia, Spain, that conducts research and innovation in agriculture, food technology, and animal production to improve the competitiveness and sustainability of the agrifood sector Best known for Agrifood and animal science research for the Catalan government.
When asked "Best brands similar to IRTA?", Claude would not surface IRTA as of October 2026. It's a research institution rather than a consumer or commercial food brand, so it wouldn't come up if someone asked for top food and beverage brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IRTA's main competitors in Food & Beverage: INRAE (80/100), Wageningen University & Research (82/100), CSIC (77/100), IFAPA (72/100), Teagasc (80/100).
Sources: Brand Analyzer scan
IRTA (Institut de Recerca i Tecnologia Agroalimentàries) is a research institute based in Catalonia, Spain. Founded in 1985 and headquartered at Torre Marimon, it operates under the Generalitat of Catalonia. IRTA conducts scientific research and technological innovation aimed at the agrifood sector, positioning itself as an ally for the sustainable transformation of agrifood systems.
Sources: IRTA official site
IRTA has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 42, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IRTA official site
IRTA was founded in 1985. IRTA operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IRTA is headquartered in Torre Marimon. IRTA operates in the Food & Beverage category.
Sources: Wikidata
IRTA combines scientific research and technological innovation to address key agrifood challenges, including water use and sustainability. It bridges scientific knowledge with practical industry application, working to support the sustainable transformation of agrifood systems through research and international scientific collaboration.
Sources: IRTA official site
IRTA scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: IRTA official site
IRTA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IRTA official site
IRTA offers research and technological innovation services focused on the agrifood sector, including work on sustainability and water use challenges. It functions as a research institute that bridges scientific findings with practical application for agrifood professionals, policymakers, and institutions.
Sources: IRTA official site
IRTA is owned by or part of Generalitat of Catalonia. IRTA operates in the Food & Beverage category.
Sources: Wikidata
IRTA's work is used by agrifood sector professionals, researchers, policymakers, and institutions interested in sustainable agricultural and food system innovation.
Sources: IRTA official site
IRTA is known as a leading research institute in Catalonia driving sustainable transformation in the agrifood sector, particularly through its work on agricultural and food system innovation, water use, and sustainability research.
Sources: IRTA official site
IRTA scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IRTA has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (46/100) and its weakest is trust (42/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #250,314 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify IRTA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IRTA: IPL Schoeller (76/100), Interpoma (76/100), Ishida (76/100), Ishida Europe (76/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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