ISDIN cares about your skin
ISDIN (isdin.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, Fashion & Apparel brands, in the 69th percentile of 9312 Healthcare brands.
ISDIN is a Spanish chemical and skincare company founded in 1975 and headquartered in Barcelona. It develops dermatologically tested skincare products based on scientific research, aiming to promote healthy skin for consumers worldwide. The brand is positioned as a science-driven, dermatology-focused company recognized internationally for quality and innovation, targeting individuals concerned with skin health, protection, and anti-aging.
| Brand Name | ISDIN |
|---|---|
| Domain | isdin.com |
| Industry | Healthcare, E-commerce |
| Founded | 1975 |
| Headquarters | Barcelona |
| Main Competitors | La Roche-Posay (72/100), Eucerin (83/100), Avène (71/100), CeraVe (78/100), Vichy (71/100), Neutrogena (92/100), Bioderma (77/100) |
Moz Domain Authority 61/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #78,753 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ISDIN cares about your skin" (Meta description: 5 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ISDIN?", Claude could identify the brand as of September 2026. ISDIN is a Spanish pharmaceutical and dermocosmetics company founded in 1975, known for developing skincare and sun protection products backed by research and often recommended by dermatologists. Best known for its photoprotection (sunscreen) line, especially Fotoprotector ISDIN.
When asked "Best brands similar to ISDIN?", Claude would recommend ISDIN as of September 2026. It's a well-established dermocosmetic brand widely trusted by dermatologists, especially for sun care, so it fits naturally alongside brands like La Roche-Posay or Eucerin.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ISDIN's main competitors in Healthcare: La Roche-Posay (72/100), Eucerin (83/100), Avène (71/100), CeraVe (78/100), Vichy (71/100).
Sources: Brand Analyzer scan
ISDIN has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 30, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ISDIN official site
ISDIN was founded in 1975. ISDIN operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ISDIN is headquartered in Barcelona. ISDIN operates in the Healthcare category.
Sources: Wikidata
ISDIN scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ISDIN official site
ISDIN is a Spanish chemical company founded in 1975 and headquartered in Barcelona that specializes in dermatological skincare products. It combines scientific research with dermatological expertise to create products aimed at promoting healthy skin. The company operates internationally and is recognized for its science-based approach to skincare.
Sources: ISDIN official site
ISDIN can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ISDIN official site
ISDIN develops, manufactures, and distributes dermatologically tested skincare products designed to address various skin health needs, including protection and anti-aging. The company relies on scientific research and dermatological expertise to formulate its products, targeting consumers globally who seek effective, science-based skincare solutions.
Sources: ISDIN official site
ISDIN scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ISDIN has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #78,753 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ISDIN from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ISDIN: Interior Health (80/100), Interim HealthCare (80/100), ISS (80/100), Ivy Rehab (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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