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itWeek (itweek.ru) earns a Brand Analyzer score of 72 out of 100, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands, SaaS brands. Among 4316 Media & Entertainment brands analyzed, itWeek ranks in the 39th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 94/100, Visual Identity 80/100, Messaging Clarity 95/100, Trust Foundation 67/100, AI Discoverability 64/100, Brand Authority 28/100.
itWeek (formerly PC Week until 2018) is a Russian trade publication covering information and communication technologies. Published both online and in print, it informs professionals about ICT products, solutions, industry events, and trends related to digital transformation of enterprises and organizations across sectors. The outlet targets IT specialists, executives, and organizational representatives interested in technology and the digital economy.
| Brand Name | itWeek |
|---|---|
| Domain | itweek.ru |
| Industry | Media & Entertainment, Technology |
| Main Competitors | CNews (82/100), TAdviser (81/100), Comnews (74/100), IKS-Media, D-Russia, Computerworld (96/100) |
Moz Domain Authority 55/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #226,879 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Издание itWeek (до 2018 года - PC Week) на портале и на страницах бумажного номера информирует читателей об актуальных информационных и коммуникационных технологиях, продуктах и ре…" (Meta description: 56 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
itWeek scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
itWeek has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #226,879 (Tranco), a Moz Domain Authority of 55/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify itWeek from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is itWeek?", Claude could identify the brand as of August 2026. itWeek (itweek.ru) is a Russian-language online publication covering enterprise IT news, analysis, and industry events, having evolved from the well-known PC Week/RE brand in Russia. Best known for Being a leading Russian B2B IT news and analytics outlet, rebranded from PC Week/RE.
When asked "Best brands similar to itWeek?", Claude would recommend itWeek as of August 2026. It's a recognizable name among Russian IT trade press, so it could come up if someone asks about IT media outlets in Russia.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
itWeek's main competitors include CNews (82/100), TAdviser (81/100), Comnews (74/100), IKS-Media, D-Russia. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
itWeek and Computerworld are competitors in Media & Entertainment. Brand Analyzer scores itWeek at 72/100 and Computerworld at 96/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to itWeek include CNews (82/100), TAdviser (81/100), Comnews (74/100), IKS-Media, D-Russia. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
itWeek offers editorial content in the form of a website (portal) and a print publication. Its content includes news, analysis, and coverage of ICT products, solutions, industry events, and digital transformation practices relevant to organizations and enterprises.
Sources: itWeek official site
itWeek is a Russian ICT trade publication, previously known as PC Week until it was rebranded in 2018. It operates both as an online portal and a print periodical, focused on covering information and communication technologies for a professional audience.
Sources: itWeek official site
itWeek has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 26, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: itWeek official site
itWeek informs its readers about current information and communication technologies, products, and solutions. It covers the experience of enterprises and organizations undergoing digital transformation, reports on major events in the Russian and global ICT markets, and analyzes trends in the ICT industry.
Sources: itWeek official site
itWeek scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: itWeek official site
itWeek can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: itWeek official site
itWeek's audience consists of IT specialists, executives, and representatives of enterprises and organizations of all sizes and industries who are interested in information and communication technology developments and the digital economy.
Sources: itWeek official site
itWeek is known for its history as PC Week, a well-established name in Russian ICT trade press before its 2018 rebrand. It is recognized as a leading industry publication that reports on ICT market events and digital transformation trends for professional and business audiences.
Sources: itWeek official site
Ranked closest to itWeek: iThome (72/100), iMedia Audiences (72/100), Jublia AI (72/100), Karirtoto (72/100).
A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).
Category leader: Complex (97/100).