Keep Clam Since 1938
Ivar's (ivars.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Travel & Hospitality brands, in the 88th percentile of 5749 Food & Beverage brands.
Ivar's is a Pacific Northwest seafood restaurant chain founded in Seattle in 1938. Known for its historic ties to Seattle's waterfront, it serves fresh, locally sourced seafood in a casual dining setting. The brand emphasizes its maritime heritage and community spirit, appealing to seafood lovers, tourists, and local families seeking an authentic regional dining experience rooted in decades of tradition.
| Brand Name | Ivar's |
|---|---|
| Domain | ivars.com |
| Industry | Food & Beverage, Travel & Hospitality |
| Founded | 1938 |
| Headquarters | Seattle, Washington |
| Main Competitors | Duke's Seafood, Anthony's Restaurants, Red Lobster (84/100), McCormick & Schmick's (78/100), Elliott's Oyster House (68/100) |
Moz Domain Authority 55/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #953,401 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Ivar's has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Ivar" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Ivar's?", Claude could identify the brand as of September 2026. Ivar's is a Pacific Northwest restaurant chain based in Seattle, founded by Ivar Haglund in 1938, known for seafood including fish and chips, clam chowder, and salmon. Best known for Its clam chowder and fish and chips, along with its quirky waterfront seafood bar heritage in Seattle.
When asked "Best brands similar to Ivar's?", Claude would recommend Ivar's as of September 2026. It's a beloved regional seafood chain with strong brand recognition in the Pacific Northwest, so it would come up naturally for seafood or regional dining recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ivar's's main competitors in Food & Beverage: Red Lobster (84/100), McCormick & Schmick's (78/100), Elliott's Oyster House (68/100).
Sources: Brand Analyzer scan
Ivar's has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 46, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ivar's official site
Ivar's scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Ivar's official site
Ivar's can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ivar's official site
Ivar's is a Pacific Northwest seafood restaurant chain based in Seattle, Washington, founded in 1938. It is known for its long-standing connection to Seattle's waterfront and maritime culture.
Sources: Ivar's official site
Ivar's operates seafood restaurants that serve fresh, locally sourced seafood dishes, including fish and chips, clam chowder, and other Pacific Northwest coastal fare, in a casual dining environment.
Sources: Ivar's official site
Ivar's is known for being a historic Seattle seafood institution dating back to 1938, closely associated with the city's waterfront heritage and regional seafood culture.
Sources: Ivar's official site
Ivar's customers include seafood lovers, tourists visiting Seattle, and local families in the Pacific Northwest looking for a casual, historic dining experience.
Sources: Ivar's official site
Ivar's scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ivar's has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (60/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #953,401 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ivar's from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ivar's: In The Raw (84/100), Instawork (84/100), Jet's Pizza (84/100), Journal des Femmes (84/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
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