Quick Safe Itch Relief for Over 50 Years
Ivy-Dry (ivydry.com) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, E-commerce brands, in the 23rd percentile of 16341 Healthcare brands.
Ivy-Dry is an over-the-counter healthcare brand that produces treatments for rash and itching caused by poison ivy, poison oak, poison sumac, and insect bites. Its products are designed to remove urushiol (the irritant oil in poison ivy and related plants) from the skin while relieving itching and drying out affected areas. The brand emphasizes decades of effectiveness and offers a money-back guarantee, targeting consumers seeking fast relief from plant- and insect-induced skin irritation through e-commerce and retail channels.
| Brand Name | Ivy-Dry |
|---|---|
| Domain | ivydry.com |
| Industry | Healthcare, E-commerce |
| Main Competitors | Tecnu (84/100), Zanfel (77/100), Caladryl, Benadryl (82/100), Cortizone-10 (78/100), Aveeno (77/100) |
Moz Domain Authority 23/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide the most effective over-the-counter treatments for rash and itch caused by poison ivy, insect bites, and poisonous plants." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ivy-Dry?", Claude could identify the brand as of October 2026. Ivy-Dry is an over-the-counter brand best known for its topical gel and cream products that relieve itching and dry out the oozing rash caused by poison ivy, poison oak, and poison sumac. Best known for Ivy-Dry Super Gel for poison ivy/oak/sumac rash relief.
When asked "Best brands similar to Ivy-Dry?", Claude would recommend Ivy-Dry as of October 2026. It's a long-standing, drugstore-recognized name specifically for poison ivy/oak rash relief, so it's a natural mention alongside products like Zanfel or Tecnu.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ivy-Dry's main competitors in Healthcare: Tecnu (84/100), Zanfel (77/100), Benadryl (82/100), Cortizone-10 (78/100), Aveeno (77/100).
Sources: Brand Analyzer scan
Ivy-Dry is an over-the-counter healthcare brand that manufactures and sells topical treatments for rash and itch caused by poison ivy, poison oak, poison sumac, and insect bites. It positions itself as a trusted, long-standing solution in the skin irritation relief category, selling through e-commerce and retail outlets.
Sources: Ivy-Dry official site
Ivy-Dry has low AI-search visibility, scoring 15/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 15, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ivy-Dry official site
Ivy-Dry develops and sells over-the-counter products that remove urushiol (the oil responsible for poison ivy, oak, and sumac reactions) from the skin, relieve itching, and dry out the resulting rash or wound. The brand focuses specifically on treating skin reactions caused by poisonous plants and insect bites.
Sources: Ivy-Dry official site
Ivy-Dry scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ivy-Dry official site
Ivy-Dry is known for its line of over-the-counter treatments specifically targeting poison ivy, oak, and sumac rashes, as well as insect bite irritation. It is recognized for combining urushiol removal with itch relief and wound-drying properties, backed by over 50 years of claimed effectiveness and a money-back guarantee.
Sources: Ivy-Dry official site
Ivy-Dry can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ivy-Dry official site
Ivy-Dry offers over-the-counter topical treatments designed to remove urushiol from the skin, relieve itching, and dry out rashes caused by poison ivy, poison oak, poison sumac, and insect bites. The exact product names and formulations are not detailed in the available facts, but the line is centered on skin irritation relief from these specific causes.
Sources: Ivy-Dry official site
Ivy-Dry is used by individuals experiencing skin irritation from poison ivy, poison oak, poison sumac, or insect bites who are seeking fast, effective over-the-counter relief. This includes people who spend time outdoors in areas where exposure to poisonous plants or insects is common.
Sources: Ivy-Dry official site
Ivy-Dry scores 15/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ivy-Dry has a weak AI-visibility profile at 15/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 23/100. In a live check, Claude could already identify Ivy-Dry from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ivy-Dry: IVIRMA Global (70/100), Ithos (70/100), Janelia Research Campus (70/100), Janux Therapeutics (70/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.