Affordable Fashion At Your Fingertips
Myntra (jabong.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, in the 52nd percentile of 10675 E-commerce brands.
Myntra is an Indian e-commerce company specializing in fashion and lifestyle products. Founded in 2007 and headquartered in Bengaluru, it is owned by Flipkart. The platform offers branded clothing, footwear, and accessories for women, men, and kids, with features such as a 100% original product guarantee, cash on delivery, and easy returns and exchanges. Myntra positions itself as India's leading online destination for fashion and lifestyle shopping, emphasizing variety, affordability, and trusted service.
| Brand Name | Myntra |
|---|---|
| Domain | jabong.com |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2007 |
| Headquarters | Bengaluru |
| Parent Company / Owner | Flipkart |
| Main Competitors | Amazon Fashion (87/100), Flipkart Fashion (89/100), Ajio (79/100), Nykaa Fashion (78/100), Tata CLiQ (81/100), Snapdeal (63/100) |
Moz Domain Authority 58/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #610,531 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Myntra has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Online Shopping Site for Fashion & Lifestyle in India. India" (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Express.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Myntra?", Claude could identify the brand as of September 2026. There's a mismatch here: Myntra and Jabong are actually two separate Indian fashion e-commerce platforms, both now owned by Flipkart, with Jabong having been merged into Myntra's operations after a 2016 acquisition. Myntra itself is known for online fashion and lifestyle retail, Best known for Myntra is known for being one of India's leading online fashion and apparel retailers.
When asked "Best brands similar to Myntra?", Claude would recommend Myntra as of September 2026. Myntra is a major player in Indian fashion e-commerce worth mentioning, though I'd clarify the Jabong branding confusion since that platform was absorbed into Myntra years ago.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Myntra's main competitors in E-commerce: Amazon Fashion (87/100), Flipkart Fashion (89/100), Ajio (79/100), Nykaa Fashion (78/100), Tata CLiQ (81/100).
Sources: Brand Analyzer scan
Myntra offers a wide range of branded clothing, footwear, and accessories for women, men, and kids. The platform provides services such as cash on delivery, easy returns and exchanges, and guarantees the authenticity of its products.
Sources: Myntra official site
Myntra is an online shopping platform based in India that specializes in fashion and lifestyle products. Founded in 2007 and headquartered in Bengaluru, it is currently owned by Flipkart. The platform serves as an e-commerce marketplace offering branded clothing, footwear, and accessories for men, women, and kids.
Sources: Myntra official site
Myntra has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 48, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Myntra official site
Myntra was founded in 2007. Myntra operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Myntra is headquartered in Bengaluru. Myntra operates in the E-commerce category.
Sources: Wikidata
Myntra operates an online marketplace where customers can shop for branded fashion and lifestyle products, including clothing, footwear, and accessories for men, women, and kids. It facilitates online transactions with features like cash on delivery, easy returns and exchanges, and a guarantee of 100% original products.
Sources: Myntra official site
Myntra scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Myntra official site
Myntra is known for being one of India's leading online destinations for fashion and lifestyle shopping, offering a wide variety of branded clothing, footwear, and accessories. It is also recognized for its customer-friendly policies such as cash on delivery, easy returns, and a guarantee of authentic products.
Sources: Myntra official site
Based on the available facts, Myntra positions itself as a trusted platform by offering a 100% original product guarantee, cash on delivery, and easy returns and exchanges. It is also backed by Flipkart, a major e-commerce company in India, which lends additional credibility to its operations.
Sources: Myntra official site
Myntra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Myntra official site
Myntra is used by fashion-conscious men, women, and kids in India who are looking for convenient online access to branded clothing, footwear, and accessories.
Sources: Myntra official site
Myntra is owned by or part of Flipkart. Myntra operates in the E-commerce category.
Sources: Wikidata
Myntra scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Myntra has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (48/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #610,531 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Myntra from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Myntra: IWOOT (78/100), 아이템베이 (ItemBay) (78/100), Jacadi Paris (78/100), Jacadi Paris (78/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.