Allt för jakt, fiske, hund och fritid
Jaktia (jaktia.se) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Other brands, in the 48th percentile of 27971 E-commerce brands.
Jaktia is a Nordic retail chain specializing in hunting, fishing, dog, and outdoor equipment, operating both physical stores and an online shop. Part of the Burdock Outdoor Group, it runs roughly 160 stores across Norway, Sweden, and Denmark. The brand offers a curated selection of products from leading outdoor brands, aiming to serve hunters, anglers, dog owners, and outdoor enthusiasts throughout the region with quality gear and reliable shopping experiences.
| Brand Name | Jaktia |
|---|---|
| Domain | jaktia.se |
| Industry | E-commerce, Sports & Fitness |
| Parent Company / Owner | Burdock Outdoor Group |
| Main Competitors | XXL Sport & Vildmark (79/100), Naturkompaniet (76/100), Outnorth (73/100), Friluftsland, Jaktbutikken (62/100), Jaktmat |
Ranked #1,434,554 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Brett sortiment inom jakt, fiske, hund och fritid - handla tryggt online eller i butik." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, Facebook, YouTube, X (Twitter), LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Jaktia?", Claude could not identify the brand as of November 2026. I don't recognize Jaktia, likely a small or regional Swedish e-commerce site that hasn't appeared much in my training data.
When asked "Best brands similar to Jaktia?", Claude would not surface Jaktia as of November 2026. I can't recommend a company I have no verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Jaktia's main competitors in E-commerce: XXL Sport & Vildmark (79/100), Naturkompaniet (76/100), Outnorth (73/100), Jaktbutikken (62/100).
Sources: Brand Analyzer scan
Jaktia offers products across hunting, fishing, dog, and outdoor/leisure categories. This includes equipment and gear sourced from leading brands in these fields, available for purchase either online through jaktia.se or in one of its approximately 160 physical stores across Norway, Sweden, and Denmark.
Sources: Jaktia official site
Jaktia is a Nordic franchise retail chain specializing in hunting, fishing, dog, and outdoor equipment. It is part of the Burdock Outdoor Group and operates around 160 stores across Norway, Sweden, and Denmark, combining physical retail locations with an online store at jaktia.se.
Sources: Jaktia official site
Jaktia has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 4, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Jaktia official site
Jaktia sells a wide range of products for hunting, fishing, dog ownership, and outdoor recreation. It operates both physical stores and an e-commerce platform, offering customers a curated selection of items from established outdoor brands, allowing them to shop either online or in one of its approximately 160 stores across Norway, Sweden, and Denmark.
Sources: Jaktia official site
Jaktia scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Jaktia official site
Jaktia can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Jaktia official site
Jaktia serves hunters, sport fishers, dog owners, and outdoor enthusiasts, along with families interested in nature-related activities, primarily across the Nordic countries of Norway, Sweden, and Denmark. These customers seek equipment and products for hunting, fishing, and general outdoor and nature experiences.
Sources: Jaktia official site
Jaktia is known for being a well-established Nordic retail chain focused on hunting, fishing, dog, and outdoor gear, with a large physical store network of about 160 locations across Norway, Sweden, and Denmark, combined with an online shopping option. It is part of the Burdock Outdoor Group, which supports its broad product sourcing from leading outdoor brands.
Sources: Jaktia official site
Jaktia scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Jaktia has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,434,554 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check (November 2026), Claude could not identify Jaktia from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Jaktia: Jacksons Nurseries (76/100), JABA (76/100), James Bay (76/100), James Martin Vanities (76/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.