Memberi Perlindungan Perjalanan Anda
PT Jasa Raharja (Persero) (jasaraharja.co.id) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Finance brands, Government brands, Travel & Hospitality brands, in the 10th percentile of 16876 Finance brands.
PT Jasa Raharja (Persero) is a state-owned insurance company in Indonesia that provides mandatory accident protection and compensation services for people using public and private transportation. It operates under government backing and aims to protect every journey undertaken by Indonesian citizens. The company is positioned as a trusted, nationwide provider of travel and accident insurance coverage, serving as part of Indonesia's social protection system for transportation-related accidents.
| Brand Name | PT Jasa Raharja (Persero) |
|---|---|
| Domain | jasaraharja.co.id |
| Industry | Finance, Government |
| Main Competitors | BPJS Ketenagakerjaan (70/100), Asuransi Astra (75/100), Sinar Mas Insurance (52/100), Allianz Indonesia (80/100), AXA Mandiri (75/100), Prudential Indonesia (81/100) |
Moz Domain Authority 40/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #685,404 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Memberi Perlindungan Perjalanan Anda" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Nginx.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is PT Jasa Raharja (Persero)?", Claude could identify the brand as of October 2026. PT Jasa Raharja (Persero) is an Indonesian state-owned insurance company that provides mandatory social insurance coverage for victims of traffic accidents and public transportation accidents, funded through mandatory contributions collected via vehicle registration (STNK) and ti Best known for Providing mandatory accident insurance compensation to victims of traffic and public transport accidents in Indonesia.
When asked "Best brands similar to PT Jasa Raharja (Persero)?", Claude would recommend PT Jasa Raharja (Persero) as of October 2026. It's a well-known and essentially unique state institution in Indonesia for mandatory accident insurance, so it would naturally come up in discussions of Indonesian insurance or social protection schemes.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PT Jasa Raharja (Persero)'s main competitors in Finance: BPJS Ketenagakerjaan (70/100), Asuransi Astra (75/100), Sinar Mas Insurance (52/100), Allianz Indonesia (80/100), AXA Mandiri (75/100).
Sources: Brand Analyzer scan
PT Jasa Raharja (Persero) has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
PT Jasa Raharja (Persero) scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
PT Jasa Raharja (Persero) is a state-owned Indonesian insurance company that provides mandatory accident protection and compensation for people traveling on public and private transportation. It operates with government backing and nationwide reach, serving as part of Indonesia's social insurance framework for transportation-related accidents.
PT Jasa Raharja (Persero) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Jasa Raharja offers mandatory accident protection and insurance coverage for travelers using public and private transportation in Indonesia. Its services include accident compensation for people injured or affected during their journeys, reflecting its mission to provide protection and insurance coverage for every journey undertaken by Indonesian citizens.
Jasa Raharja is known for being Indonesia's state-owned provider of mandatory accident insurance and compensation for transportation-related incidents. It is recognized for its government-backed role in offering nationwide accident protection to travelers using public and private transport.
Jasa Raharja's services are used by Indonesian citizens and travelers who utilize public and private transportation and require accident protection and insurance coverage. This includes commuters, road users, and transportation passengers across Indonesia who are covered under its mandatory accident insurance scheme.
PT Jasa Raharja (Persero) scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PT Jasa Raharja (Persero) has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #685,404 (Tranco), a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify PT Jasa Raharja (Persero) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PT Jasa Raharja (Persero): InvoiceDown (63/100), Invicta Holdings (63/100), John Keells Group (63/100), كفالة (Kafalah) (63/100).
A step up - brands to learn from: ZT Corporate (71/100), ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100).
Category leader: Stripe (97/100).
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