jaxx.de Brand Score: 65/100 - Developing tier

Online Lotto Spielen: Legal & Sicher

jaxx.de (jaxx.de) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Media & Entertainment brands, Other brands, in the 13th percentile of 23115 E-commerce brands.

AI Snapshot

Jaxx.de is a German online comparison portal for legal lottery play, launched after online lottery participation became legally permitted in Germany on June 1, 2012. The site compares official state-licensed lottery providers, offers news and tips, and helps users find secure and trustworthy options for playing lotto online, including information about jackpots and odds.

Key facts about jaxx.de
Brand Namejaxx.de
Domainjaxx.de
IndustryE-commerce, Media & Entertainment
Main CompetitorsLotto24 (63/100), Tipp24 (66/100), Lottoland (86/100), WestLotto (67/100), myLotto24

Evidence

Moz Domain Authority 28/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Onlinelotto – einfach im Internet Lotto spielen Seit dem 1. Juni 2012 ist in Deutschland das Online-Lotto-Spiel im Internet wieder gesetzlich erlaubt. Spielen Sie hier ganz e…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is DE-only, limiting citation in English-language AI answers.

Detected tech stack: Cloudflare, WordPress, Ghost.

Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know jaxx.de?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is jaxx.de?", Claude could not identify the brand as of October 2026. I don't genuinely recognize jaxx.de as a specific company, likely because it's a niche or regional German e-commerce site without enough presence in my training data.

When asked "Best brands similar to jaxx.de?", Claude would not surface jaxx.de as of October 2026. I can't recommend a company I don't have verified knowledge about.

People Also Ask About jaxx.de

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are jaxx.de's main competitors?

jaxx.de's main competitors in E-commerce: Lotto24 (63/100), Tipp24 (66/100), Lottoland (86/100), WestLotto (67/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend jaxx.de?

jaxx.de scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: jaxx.de official site

What products or services does jaxx.de offer?

Jaxx.de offers a comparison service for state-licensed online lottery providers in Germany, along with related news, tips, and information to help users select a secure and legal way to play lotto online.

Sources: jaxx.de official site

What is jaxx.de?

Jaxx.de is a German online comparison portal focused on legal lottery play. It provides information and comparisons of licensed lottery providers in Germany, helping users understand their options for playing state-regulated lotto games online.

Sources: jaxx.de official site

What does jaxx.de do?

Jaxx.de compares and reviews state-licensed online lottery providers in Germany, offering users information, news, and tips to help them choose a secure and legal way to play lotto online since it became legally permitted on June 1, 2012.

Sources: jaxx.de official site

How can jaxx.de improve its AI discoverability?

jaxx.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: jaxx.de official site

What is jaxx.de known for?

Jaxx.de is known for being a lottery comparison portal in Germany that evaluates licensed online lotto providers and informs users about safe, legal ways to participate in state lottery games.

Sources: jaxx.de official site

Who uses jaxx.de?

Jaxx.de is used by adults in Germany who want to play lotto online legally and are looking to compare different licensed lottery providers before choosing one.

Sources: jaxx.de official site

Recommendations

AI visibility

jaxx.de scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

jaxx.de has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 28/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify jaxx.de from memory, confirming the gaps above.

Visibility - 13/100

Trust - 30/100

Recommendation likelihood - 42/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to jaxx.de: JapaneseVehicles.com (65/100), iten.ge (65/100), JBJ Aquarium (65/100), JC Wings (65/100).

A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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