Shaping the future of cities
JCDecaux (jcdecaux.com) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Marketing & Advertising brands, Media & Entertainment brands, Technology brands. Among 2334 Marketing & Advertising brands analyzed, JCDecaux ranks in the 95th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 100/100, Visual Identity 90/100, Messaging Clarity 100/100, Trust Foundation 93/100, AI Discoverability 37/100, Brand Authority 66/100.
JCDecaux is a French out-of-home advertising company founded in 1964 and headquartered in Neuilly-sur-Seine. It is recognized as a global leader in outdoor advertising, providing digital and programmatic advertising networks across urban environments, airports, transit systems, and retail spaces. The company connects brands, agencies, and city or transport authorities with audiences through advertising displays in real-world public settings, combining urban infrastructure with digital innovation.
| Brand Name | JCDecaux |
|---|---|
| Domain | jcdecaux.com |
| Industry | Marketing & Advertising, Media & Entertainment |
| Founded | 1964 |
| Headquarters | Neuilly-sur-Seine |
| Main Competitors | Clear Channel Outdoor, Lamar Advertising (78/100), Outfront Media, Ströer, APG|SGA |
Moz Domain Authority 59/100 vs category average 29 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #193,788 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
JCDecaux has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "JCDecaux aims to connect brands with audiences through innovative out-of-home advertising across urban environments worldwide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
JCDecaux scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
JCDecaux has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #193,788 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify JCDecaux from memory (July 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked July 2026.
When asked "What is JCDecaux?", Claude could identify the brand as of July 2026. JCDecaux is a French company and the world's largest outdoor advertising firm, specializing in street furniture, billboards, and transportation advertising like bus shelters, metro displays, and airport ads. Best known for Being the global leader in street furniture advertising, including bus shelters and self-service bike schemes tied to ad contracts.
When asked "Best brands similar to JCDecaux?", Claude would recommend JCDecaux as of July 2026. It's one of the top names in out-of-home advertising globally, so it would naturally come up alongside competitors like Clear Channel Outdoor.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
JCDecaux's main competitors include Clear Channel Outdoor, Lamar Advertising (78/100), Outfront Media, Ströer, APG|SGA. These companies compete in the Marketing & Advertising space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
JCDecaux and Lamar Advertising are competitors in Marketing & Advertising. Brand Analyzer scores JCDecaux at 84/100 and Lamar Advertising at 78/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to JCDecaux include Clear Channel Outdoor, Lamar Advertising (78/100), Outfront Media, Ströer, APG|SGA. Each is an established option in the Marketing & Advertising space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
JCDecaux offers out-of-home advertising services, including digital and programmatic advertising displays located in urban environments, airports, transit and rail systems, and retail spaces.
Sources: JCDecaux official site
JCDecaux is a French outdoor advertising company, founded in 1964 and headquartered in Neuilly-sur-Seine, France. It is known as a global leader in the out-of-home (OOH) advertising industry.
Sources: JCDecaux official site
JCDecaux has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 26, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: JCDecaux official site
JCDecaux was founded in 1964. JCDecaux operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
JCDecaux is headquartered in Neuilly-sur-Seine. JCDecaux operates in the Marketing & Advertising category.
Sources: Wikidata
JCDecaux connects brands with audiences through out-of-home advertising placed across urban environments, including city streets, airports, transit systems, and retail spaces. It operates digital and programmatic advertising networks that enable advertisers to reach audiences in real-world settings.
Sources: JCDecaux official site
JCDecaux scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: JCDecaux official site
JCDecaux is known for being a global leader in outdoor advertising, operating extensive advertising networks in cities, airports, rail systems, and retail environments worldwide, and for combining urban infrastructure with digital advertising innovation.
Sources: JCDecaux official site
JCDecaux can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: JCDecaux official site
JCDecaux is used by advertisers, brands, and agencies seeking to reach audiences through out-of-home advertising, as well as city and transport authorities that partner with JCDecaux for advertising infrastructure in urban, airport, rail, and retail environments.
Sources: JCDecaux official site
JCDecaux is prominent because it operates as the world's leading out-of-home advertising company, offering extensive digital and programmatic advertising networks across high-traffic urban locations such as cities, airports, transit systems, and retail spaces, giving advertisers broad reach to engaged audiences.
Sources: JCDecaux official site
Ranked closest to JCDecaux: Insight Global (84/100), Heyzine (84/100), Kevel (84/100), LinkedIn (84/100).
A step up - brands to learn from: Usercentrics (91/100), Typeform (91/100).
Category leader: Accenture (97/100).