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Jelmoli (jelmoli.ch) scores 59 out of 100 on Brand Analyzer, placing it in the Developing tier among Real Estate brands, E-commerce brands, Travel & Hospitality brands, in the 7th percentile of 4719 Real Estate brands.
Jelmoli is a public company based in Zug, Switzerland, founded in 2006. It operates an iconic building complex in the heart of Zurich that is being redeveloped into a mixed-use destination combining retail, gastronomy, office space, and leisure facilities. The project aims to merge tradition with modern urban lifestyle, targeting city residents, professionals, shoppers, and businesses seeking a contemporary environment in Zurich.
| Brand Name | Jelmoli |
|---|---|
| Domain | jelmoli.ch |
| Industry | Real Estate, E-commerce |
| Founded | 2006 |
| Headquarters | Zug |
| Main Competitors | Globus, Manor (78/100), Sihlcity, Europaallee, Glattzentrum, Swiss Prime Site |
Moz Domain Authority 39/100 vs category average 38 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,805,411 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Jelmoli appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Die Destination Jelmoli erfindet sich neu und bereichert Zürich - ein pulsierender Treffpunkt, der Tradition und Zukunft vereint." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Jelmoli has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 39, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Jelmoli official site
Jelmoli was founded in 2006. Jelmoli operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Jelmoli is headquartered in Zug. Jelmoli operates in the Real Estate category.
Sources: Wikidata
Jelmoli scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Jelmoli official site
Jelmoli can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Jelmoli official site
Jelmoli scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Jelmoli has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (39/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,805,411 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Jelmoli: Janco Designs (59/100), Island Exterior Services (59/100), Kajima U.S.A. Inc. (59/100), Lafayette West (59/100).
A step up - brands to learn from: Zacks, Freedman & Chernev (71/100), W&W Glass (71/100).
Category leader: SketchUp (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.