Altid lavpris
jem & fix (jemogfix.dk) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 39th percentile of 18660 E-commerce brands.
jem & fix is a Danish home improvement store chain founded in 1986 and headquartered in Vejle, Denmark. It is owned by Harald Nyborg. The company offers a wide range of affordable DIY and home improvement products for indoor and outdoor projects through its local stores and its website, jemogfix.dk, positioning itself as a low-price option for everyday consumers undertaking home improvement tasks.
| Brand Name | jem & fix |
|---|---|
| Domain | jemogfix.dk |
| Industry | E-commerce, Manufacturing |
| Founded | 1986 |
| Headquarters | Vejle |
| Parent Company / Owner | Harald Nyborg |
| Main Competitors | Bauhaus (73/100), Silvan (79/100), Harald Nyborg, XL-Byg (76/100), Stark (79/100), Bygma (81/100) |
Moz Domain Authority 34/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Find et stort udvalg af produkter til dine gør det selv-projekter inde og ude. Altid lavpris hos dit lokale jem & fix byggemarked og på jemogfix.dk." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is jem & fix?", Claude could identify the brand as of October 2026. Jem & Fix is a Danish discount retail chain selling tools, hardware, DIY supplies, garden equipment, and household items, with both physical stores across Denmark and an online webshop at jemogfix.dk. Best known for Being a budget-friendly Danish DIY and hardware store chain.
When asked "Best brands similar to jem & fix?", Claude would recommend jem & fix as of October 2026. It's a well-known and commonly used retailer in Denmark for affordable tools and home improvement products, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
jem & fix's main competitors in E-commerce: Bauhaus (73/100), Silvan (79/100), XL-Byg (76/100), Stark (79/100), Bygma (81/100).
Sources: Brand Analyzer scan
jem & fix offers a wide range of DIY and home improvement products, including tools, building materials, and supplies for both indoor and outdoor projects. These are available through its local stores and its online store, jemogfix.dk, which also provides tips and guides for completing home improvement projects.
Sources: jem & fix official site
jem & fix is a Danish home improvement and DIY store chain, founded in 1986 and headquartered in Vejle, Denmark. It operates both physical stores and an online shop at jemogfix.dk, and is owned by Harald Nyborg.
Sources: jem & fix official site
jem & fix has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: jem & fix official site
jem & fix was founded in 1986. jem & fix operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
jem & fix is headquartered in Vejle. jem & fix operates in the E-commerce category.
Sources: Wikidata
jem & fix sells a wide range of home improvement and DIY products for indoor and outdoor projects, including tools, materials, and supplies, both through its local stores across Denmark and via its e-commerce site jemogfix.dk. It also provides tips and guides to help customers complete home improvement projects.
Sources: jem & fix official site
jem & fix scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: jem & fix official site
jem & fix is known for being a low-price hardware and DIY store chain in Denmark, offering a broad assortment of home improvement products at consistently affordable prices for everyday consumers.
Sources: jem & fix official site
jem & fix can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: jem & fix official site
jem & fix is used by DIY enthusiasts and homeowners in Denmark who are looking for affordable tools, materials, and supplies to complete home improvement projects, both indoors and outdoors.
Sources: jem & fix official site
jem & fix is owned by or part of Harald Nyborg. jem & fix operates in the E-commerce category.
Sources: Wikidata
jem & fix is popular because it positions itself as a low-price option for DIY enthusiasts and homeowners in Denmark, offering a broad range of affordable home improvement products both in physical stores and online, making it convenient for customers seeking budget-friendly solutions for indoor and outdoor projects.
Sources: jem & fix official site
jem & fix scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
jem & fix has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify jem & fix from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to jem & fix: JD Sports (75/100), J Brand (75/100), Jenny Packham (75/100), Jewelry Unlimited (75/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.