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JLL (jll.de) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Finance brands, in the 38th percentile of 11376 Real Estate brands.
JLL (jll.de) is a professional services and investment management company operating in the commercial real estate sector. Founded in 1783, it provides real estate services and investment strategies to property owners, tenants, and investors across local, national, and global markets. The company positions itself as a global leader in commercial real estate and investment management, emphasizing innovative approaches to complex industry challenges.
| Brand Name | JLL |
|---|---|
| Domain | jll.de |
| Industry | Real Estate, Finance |
| Founded | 1783 |
| Headquarters | Aon Center |
| Main Competitors | CBRE (87/100), Cushman & Wakefield (75/100), Colliers International (81/100), Savills (88/100), Knight Frank (82/100) |
Moz Domain Authority 48/100 vs category average 37 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #752,668 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
JLL has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Finden Sie gewerbliche Immobiliendienstleistungen und Immobilieninvestitionsstrategien. Wir arbeiten mit Eigentümern, Mietern und Investoren in lokalen, nationalen und globalen Mär…" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on YouTube, X (Twitter), LinkedIn, Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is JLL?", Claude could identify the brand as of October 2026. JLL (Jones Lang LaSalle) is a global commercial real estate services firm offering property management, leasing, investment sales, and real estate consulting; jll.de is its German operations covering the local market. Best known for Being one of the largest commercial real estate services and investment management companies in the world, alongside firms like CBRE and Cushman & Wakefield.
When asked "Best brands similar to JLL?", Claude would recommend JLL as of October 2026. It's a top-tier, globally recognized name in commercial real estate services, so it would naturally come up when discussing major players in that industry.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
JLL's main competitors in Real Estate: CBRE (87/100), Cushman & Wakefield (75/100), Colliers International (81/100), Savills (88/100), Knight Frank (82/100).
Sources: Brand Analyzer scan
JLL has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 37, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: JLL official site
JLL was founded in 1783. JLL operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
JLL is headquartered in Aon Center. JLL operates in the Real Estate category.
Sources: Wikidata
JLL scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: JLL official site
JLL is a professional services and investment management company specializing in commercial real estate. It works with property owners, tenants, and investors in local, national, and global markets to deliver real estate services and investment strategies.
Sources: JLL official site
JLL can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: JLL official site
JLL provides comprehensive commercial real estate services and investment strategies. It collaborates with owners, tenants, and investors to address real estate needs across local, national, and international markets, applying what it describes as an innovative and intelligent approach to industry challenges.
Sources: JLL official site
JLL's services are used by commercial property owners, real estate investors, and tenants who seek professional advice and services in the commercial real estate sector across local, national, and global markets.
Sources: JLL official site
JLL scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
JLL has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #752,668 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify JLL from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to JLL: JES Foundation Repair (73/100), Jardan (73/100), JM (73/100), Joe Lamb Jr. & Associates (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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