För en bättre kaffevärld
Johan & Nyström (johanochnystrom.se) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, E-commerce brands, in the 67th percentile of 12994 Food & Beverage brands.
Johan & Nyström is a Swedish coffee roaster founded in 2004 and headquartered in Tullinge. The company offers coffee, tea, and related accessories to consumers as well as cafés, restaurants, hotels, and offices. Its stated mission is to contribute to a better world through responsibly sourced, high-quality products, with an emphasis on sustainability and regenerative practices. Positioned as a premium, purpose-driven brand, Johan & Nyström combines craftsmanship in coffee and tea selection with ethical sourcing commitments, aiming to make quality beverages accessible across a range of settings, from home kitchens to commercial hospitality venues.
| Brand Name | Johan & Nyström |
|---|---|
| Domain | johanochnystrom.se |
| Industry | Food & Beverage, E-commerce |
| Founded | 2004 |
| Headquarters | Tullinge |
| Main Competitors | Löfbergs (80/100), Zoégas (75/100), Gevalia (76/100), Drop Coffee (76/100), Koppi Coffee Roasters (77/100), Da Matteo (76/100), Blue Bottle Coffee (83/100), Lavazza (77/100) |
Ranked #1,402,388 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Vår vision handlar om mer än bara gott kaffe, den handlar om att bidra till en bättre värld. Vi vill att vårt kaffe ska finnas på cafét på hörnet, lyxrestaurangen, det där mysiga h…" (Meta description: 57 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Johan & Nyström?", Claude could identify the brand as of November 2026. Johan & Nyström is a Swedish specialty coffee roaster founded in 2004 by Johan Niklasson and Erik Nyström, focused on high-quality, ethically sourced coffee beans with an emphasis on direct trade and sustainability. Best known for Specialty coffee roasting with a strong focus on direct trade and quality sourcing in Sweden.
When asked "Best brands similar to Johan & Nyström?", Claude would recommend Johan & Nyström as of November 2026. It's one of the well-regarded Swedish specialty coffee roasters often mentioned alongside other Nordic coffee brands known for quality and sustainable sourcing.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Johan & Nyström's main competitors in Food & Beverage: Löfbergs (80/100), Zoégas (75/100), Gevalia (76/100), Drop Coffee (76/100), Koppi Coffee Roasters (77/100).
Sources: Brand Analyzer scan
Johan & Nyström has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 40, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Johan & Nyström official site
Johan & Nyström was founded in 2004. Johan & Nyström operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Johan & Nyström is headquartered in Tullinge. Johan & Nyström operates in the Food & Beverage category.
Sources: Wikidata
Johan & Nyström offers coffee, tea, and accessories related to brewing and enjoying these beverages. Products are sold directly to consumers via e-commerce as well as supplied to businesses such as cafés, restaurants, hotels, and offices.
Sources: Johan & Nyström official site
Johan & Nyström scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Johan & Nyström official site
Johan & Nyström is a Swedish coffee roaster and beverage company founded in 2004 and headquartered in Tullinge, Sweden. It operates in the Food & Beverage and E-commerce categories, selling coffee, tea, and related accessories. The company is positioned as a premium, purpose-driven brand that emphasizes ethical sourcing and sustainability alongside quality craftsmanship in its products.
Sources: Johan & Nyström official site
Johan & Nyström roasts and sells coffee and tea, along with related accessories, to a range of customers including individual consumers, cafés, restaurants, hotels, and offices. The company sources its beans and tea leaves responsibly, aiming to combine high-quality beverages with sustainable and regenerative sourcing practices. It operates an e-commerce platform to distribute its products alongside supplying wholesale clients in the hospitality sector.
Sources: Johan & Nyström official site
Johan & Nyström can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Johan & Nyström official site
Johan & Nyström's products are used by coffee and tea enthusiasts, as well as businesses including cafés, restaurants, hotels, and offices seeking high-quality, ethically sourced beverages.
Sources: Johan & Nyström official site
Johan & Nyström is known for being a Swedish coffee roaster that emphasizes ethically sourced, high-quality coffee and tea, combined with a stated commitment to sustainability and regenerative practices. It is recognized as a purpose-driven brand that supplies both individual consumers and professional venues such as cafés, restaurants, and hotels.
Sources: Johan & Nyström official site
Johan & Nyström scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Johan & Nyström has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,402,388 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Johan & Nyström from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Johan & Nyström: JOEY Restaurants (78/100), Joe's Stone Crab (78/100), JOLLY TIME (78/100), Jones the Grocer (78/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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