Top Real Estate Brokerage
JPAR (jpar.com) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among Real Estate brands. Among 1031 Real Estate brands analyzed, JPAR ranks in the 87th percentile (category average 66, leader 94). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 82/100, Visual Identity 94/100, Messaging Clarity 100/100, Trust Foundation 70/100, AI Discoverability 70/100, Brand Authority 34/100.
JPAR is an American real estate brokerage founded in 2007, operating in over 30 states with more than 2,400 agents. Ranked as the 32nd top brokerage in the nation, JPAR has sold over 35 franchises since 2019. The company provides brokerage services to home buyers, sellers, and real estate agents, and has received recognition for excellence while partnering with influential industry leaders to support its expansion across the United States.
| Brand Name | JPAR |
|---|---|
| Domain | jpar.com |
| Industry | Real Estate |
| Founded | 2007 |
| Parent Company / Owner | French National Institute of Health and Medical Research |
| Main Competitors | Keller Williams (73/100), RE/MAX (72/100), Coldwell Banker (82/100), Century 21 (82/100), eXp Realty, Berkshire Hathaway HomeServices |
Moz Domain Authority 38/100 vs category average 28 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #152,223 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "JPAR is America" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, LinkedIn, YouTube, Instagram, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
JPAR scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
JPAR has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #152,223 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
JPAR's main competitors include Keller Williams (73/100), RE/MAX (72/100), Coldwell Banker (82/100), Century 21 (82/100), eXp Realty. These companies compete in the Real Estate space for similar customers, offering comparable products or services.
Sources: JPAR official site
JPAR and Coldwell Banker are competitors in Real Estate. Brand Analyzer scores JPAR at 74/100 and Coldwell Banker at 82/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: JPAR official site
Popular alternatives to JPAR include Keller Williams (73/100), RE/MAX (72/100), Coldwell Banker (82/100), Century 21 (82/100), eXp Realty. Each is an established option in the Real Estate space; the best fit depends on your specific needs, budget, and required features.
Sources: JPAR official site
JPAR has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 41, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: JPAR official site
JPAR was founded in 2007. JPAR operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
JPAR scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: JPAR official site
JPAR offers real estate brokerage services, which include services for home buyers and sellers as well as opportunities for real estate agents seeking brokerage affiliation. The company also offers franchise opportunities, having sold over 35 franchises since 2019. These services are available across more than 30 states in the United States through a network of over 2,400 agents.
Sources: JPAR official site
JPAR is an American real estate brokerage founded in 2007. It is ranked as the 32nd top brokerage in the nation and operates in over 30 states across the United States. With more than 2,400 agents and over 35 franchises sold since 2019, JPAR is positioned as one of America's leading real estate brokerages with a rapidly expanding nationwide presence.
Sources: JPAR official site
JPAR provides real estate brokerage services across the United States, serving home buyers, sellers, and real estate agents. The company operates a franchise model, having sold over 35 franchises since 2019, and partners with influential industry leaders to support growth. It focuses on delivering top-tier brokerage services with a presence spanning more than 30 states and a network of over 2,400 agents.
Sources: JPAR official site
JPAR can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: JPAR official site
JPAR is owned by or part of French National Institute of Health and Medical Research. JPAR operates in the Real Estate category.
Sources: Wikidata
JPAR's services are used by home buyers and sellers looking for real estate brokerage assistance across the United States, as well as real estate agents seeking to affiliate with a top brokerage. Additionally, entrepreneurs and real estate professionals interested in franchise ownership represent another user segment, given that JPAR has sold over 35 franchises since 2019.
Sources: JPAR official site
JPAR is known for being one of America's top real estate brokerages, ranked 32nd in the nation. It is recognized for rapid expansion, operating in over 30 states with more than 2,400 agents, and for growing its franchise network - selling over 35 franchises since 2019. The company has also received awards for excellence and is noted for partnering with influential industry leaders.
Sources: JPAR official site
JPAR's popularity appears to stem from its rapid nationwide expansion, operating in over 30 states with more than 2,400 agents. Its franchise model has proven attractive, with over 35 franchises sold since 2019. The company's ranking as the 32nd top brokerage in the nation and its recognition for excellence, along with partnerships with influential industry leaders, have contributed to its growing profile in the American real estate market.
Sources: JPAR official site
Ranked closest to JPAR: Jack Conway (74/100), IPX1031 (74/100), Key Data Dashboard (74/100), Lev (74/100).
A step up - brands to learn from: Habitat for Humanity (81/100), Freddie Mac (81/100).
Category leader: Redfin (94/100).